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The Importance Of Green Marketing

1131 Words5 Pages

Chen (2014) studied the consumers respective of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysia service sector. The research were tested by conducting a cross sectional questionnaire. The results showed that general environment attitudes head to green purchase behavior (GPB). The date were analyzed using the statistical package for the social sciences (SPSS). The results revealed that the uni-dimensional structure of environment values failed to directly predict GPB. The result showed that general environmental attitudes towards green restaurant practices in the model. Rahbar and Wahid (2011) investigated the effect on consumer’s purchase behaviour on green marketing. They …show more content…

The result shows that green marketing has various aspects which include customer awareness, constructive factors and parameters that would make green products more attractive to consumers. The research shows a bright future for green products in present day situations. In addition, concept of green marketing has achieved exponential growth, makes imperative impact both on the market and the environment across the globe. In conclusion, achieving sustainability among countries may be crucial as long as it lead to the betterment of the society now and for the future. The study of Bhatia and Jain (2013) investigated the consumer perception and preferences in India. This research provides a brief review of environmental issues and identifies the green values of consumers, level of awareness about green marketing practices and products were found. It resulted to that consumers and manufacturers directed their attention towards environmental friendly products In conclusion, consumer perception and preferences varies from the practices implemented by firms and on their …show more content…

They concluded that green marketing focuses on what makes green marketing successful, consumers behaviour and their perceptions towards green products, the reason why marketers decided to adopt green marketing and how marketers can implement the green marketing mix. The study conducted by Driessen, he carried out an examination of that development strategy on green product, he found out that with a specific end goal to keep up competitive advantage, an ideal level of greenness needs to be distinguished between development execution and greenness, in this manner evading only catching the small green business sector. He concluded that this research talks about consumers’ attitude and their values towards the green marketing strategy, organic products and how influential role they play in the

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