The Importance Of Happiness In Disney

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Disney is the American icon of happiness. Advertisements proclaim Disneyland as the “happiest place on Earth.” The company produces brilliant movies every year that brings a smile on every child’s face. Millions of branded toys are sold every year and Disney owns an increasing amount of commercial entities that children are learning to embrace. Disney is developing into the gatekeeper of joy for children’s lives as Disney owns the material that brings children their happiness. Moreover, by developing a consumer culture ever present in society, Disney profits on the customers desire for joy. Disney has transformed happiness into a commodity through the marketing of Disney films, the products released alongside the films, and through the branding of Disneyland as “the happiest place on Earth.” Through its first feature film, Snow White, Disney crafted a story that mesmerized audiences for generations. Disney followed this success with Pinocchio, which could still excite audiences, even though it is less of a commercial success. In both films, the acquisition of happiness is examined as both Snow White and Pinocchio search for their happiness. For Snow White, her happiness lies in finding the love of her life, the prince. Snow White muses over him in the song “Someday My Prince Will Come” and references her desire to fall in love with the prince many times throughout the film. In Pinocchio, two distinct searches for happiness occur as Pinocchio and Geppetto both search for

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