Disney tells stories about pretty girls and princes who meet each other once and fall in love. This indirectly implants in children’s mind that appearance and materialism does matter, which might lead to vanity. For instance, the Hunchback of Notre Dame shows us that no matter how caring and kind Quasimodo is, Esmeralda and Phoebus are one couple because they are adequately good-looking. Another research has shown that in Disney classic movies, female characters are praised for their appearances (55%) and only 11% are for their abilities; however, Disney has changed their practice as in the millennial Disney movies, women are commented on their skills and abilities more (40%). (Guo 2016)
Disneyland is a “feeling business and make their profits from emotion” (Van Maanen, 1991: M10-14) 6. The use of language at Disneyland is important, for example customers are called guests, rides are called attractions, policemen are called security hosts, and uniforms are called costumes (Van Maanen, 1991: M10-17) 7. The Disneyland experience of fun, joy and a wonderful feeling have been made universal, as Disney was able to recreate and perfect another efficient and effective amusement park in another completely different environment (Van Maanen, 1992: 17). c. Discuss four assumptions that define Disney’s organisational culture.
Many stereotypes / stock characters are present in Disney Land. The Disney Company was first created in1923 and was then known as the Disney Brothers studio. Over the decades Disney continued to grow in size and influence. Today they provide children and families with media, entertainment, resorts and
Fairy tales, in reality, implant unrealistic expectations and stereotypes into children’s minds. Let’s first take a look at the general Disney fairy tale movie storyline. In almost every movie, the men have full control over the women’s lives, resulting in the objectification of female characters. For example, Prince Charming is the one to “help” Cinderella get everything she ever wanted. In Sleeping Beauty, Princess Aurora “needs” the prince to wake her up from her sleep.
From the bright colorful outfits to the amazing characters, it’s no surprise that western culture loves Disney movies. Children adore them, and parents love it because of the “innocence” of what these movies hold. However, behind the ruffled dresses and the songs that have become iconic in today’s day and age, lies a darker secret. The movies that Disney has produced, were once stories that originated from around the world, some countries include, France, Denmark, Italy, and some parts of Asia. These stories can be far from the innocent cartoon versions that audiences are used to, most stories have sinister origins, being based on legends and historical events that are, to gruesome and go into detail about unforgivable acts.
Disney movies have made such a huge impact on children of all ages and is still making an impact on adults as well. Disney has produced countless movies to serve different life lessons and morals for the audiences to take away with them. Disney movies have been so beloved by multiple generations. And there is a definite reason why; Disney does the magic in our lives. I grew up watching Lion King, Mulan, and Pinocchio.
At some point in life, being a Disney princess was every females’ dream. Their kindness, courage, and beauty is thought to provide a safe culture for children (Mcbride, 2016) Not to mention, their flawless appearance and their happily ever after makes the princess culture. For these reasons, parents perceive the Disney as quality family entertainment (Buckingham, 1997). But in actuality, princesses may not be the most positive role models for young viewers.
While watching Disney movies, do we stop and think about what is really being portrayed in these movies? Do we know what our kids are being taught by these “entertaining, inspirational” movies that has the entire world in its grasp? Growing up, Disney was a big part of my life. They make up my childhood and happy memories. I watched Cinderella almost day, admiring her golden hair, and sea blue eyes, wishing that someday I can transform into a princess and be swept up by a prince.