The Importance Of Health Communication

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Communication can be defined as the process of transmitting information and common understanding from one person to another (Keyton, 2011). The word communication is derived from the Latin word, communis, which means common. The definition underscores the fact that unless a common understanding results from the exchange of information, there is no communication. Communication involves the imparting or interchanging thoughts, opinions, or information among people by speech, writing, or signs. The main three types of communication are Verbal communication, Oral Communication and Nonverbal Communication.
Health communication is defined as the study and use of communication strategies to inform and influence individual and community decisions that enhance health (NCI 2001)
Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient. The purpose of disseminating health information is to influence personal health choices by improving health literacy.
Effective communication helps us better understand a person or situation and enables us to resolve differences, build trust and respect, and create environments where creative ideas, problem solving, affection, and caring can flourish. As simple as communication seems, much of what we try to communicate to others—and what others try to communicate to us—gets misunderstood, which can cause conflict and frustration in

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