The final goal…. is to grasp the native’s point of view, his relation to life, to realize his vision of his world. (Malinowski 1922) Conventionally, ethnographic research has involved the idea of a relatively long-term stay in a particular site of choice. The site (the spatial place) is selected, as it is understood to contain a set of particular information and social interactions that interest the anthropologist and perhaps compared to findings from elsewhere. The key here is the site being confined to a singular geographical location and approaching it via the traditional model of immersion within a community.
3.2 Ethnography Capable of being put to a variety of different uses, ethnographic research is an important and increasingly accepted tool as a research design for social scientists (Bryman, 2001). Ethnographic research is vital to understanding a certain cultural or social setting (Hobbs, 2011). The process involves the ethnographer to closely observe, record and engage in the daily life of the people in naturally-occurring settings (Hammersly and Atkinson, 1995). The direct participation of the research, overtly or covertly, allows the ethnographer to capture social meanings and ordinary activities as data to reveal insights on issues that are important in the research (Brewer, 2000). A comprehensible and written account is the
It comprises the main elements used by a community to build its identity and to understand its history. Cultural heritage generally associates with historical buildings and monuments, as well as archaeological sites and artifacts (drawings, paintings, prints, sculptures, mosaics). However the conception of cultural heritage is more extensive than that and also includes photographs, documents, memories, stories, manuscripts, books and collections, etc. In addition, the natural environment can also be considered an element of cultural heritage. Furthermore, cultural heritage doesn’t only consist of physical material objects, but also consists of immaterial elements such as traditions, oral history, rituals, representations, performing arts, social practices, recipes, traditional craftsmanship, knowledge and skills transferred from generation to generation within a society.
LIFELONG LEARNING TERM Lifelong learning can be defined as a mindset and a habit for people to adopt and acquire and is a challenge in inventing the future of the society. It requires inventions and integration of new theories and practices and so as to make it important to human life there is need to create reward structures by engaging individuals, groups and organizations in different experiences and making of these new theories. (Ingebly, Ewan and Dawn Joyce Learning to Teach in the Lifelong Learning Sector London: Continuum International Pub . Group, 2010 Print.) Lifelong learning can also be generally defined as the mode of learning that is undertaken all through one’s life.
Throughout the world there are a number of different cultures. Each culture has its own language, beliefs, values, norms, and behaviors that they are accustom to. Values are the standards by which people define what is desirable or undesirable, good or bad, beautiful or ugly (p.45). Achievement and success, individualism, hard work, efficiency and practicality, science and technology, material comfort, freedom, democracy, equality, group superiority make up the U.S core values created by sociologist Robin Williams in 1965. Author James Henslin of Sociology, A down-to-earth Approach has updated these values adding education, religiosity, romantic love, leisure, self-fulfillment, physical fitness, youthfulness, and concern for the environment.
He says “Details express what the basic idea of the design requires at the relevant point in the object: belonging or separation, tension or lightness, friction , solidity and fragility...” Architecture, he believes, should complete the landscape in which it exists.It is important for it to merge into its surroundings and still retain its own self-evidence. Because architecture that we create, gradually becomes a part history of the history of its surrounding landscape. Architecture also takes the form and shape of an architect’s mind. The design process is based on the passion and desire of the architect to create something new, something unique. This desire brings out new ideas and new elements to the design.
3. Theory and Literature Review Since our topic is concerned with the history of nations and the use of the heritage as a part of brand identity, strategy and positioning it is necessary to talk about the different aspects of heritage. A deeper insight into this topic is needed to provide a proper basis for the following research. In the next paragraphs we will talk about definition of heritage, its key dimensions and contexts as well as make a distinction between brand heritage and heritage brands and talk about the heritage quotient, leveraging the heritage, and brand stewardship. 3.1 Definition of heritage In general heritage can be associated with inheritance which means passing historical values from one generation to the other (Hakala,
The world is very admiring with its internationality. The different cultures and traditions. In this essay I am going to convey the meaning on why it is so important to preserve the indigenous cultures. An important thing to note is that the generations before us preserved the indigenous and natural cultures for us, so we should do the same for the many decades to come. One of the many reasons why we need to appreciate the indigenous cultures is that they link us to the past.
Thus, the importance of history in Sally’s rebuilding of place is evident. It is here in the past that she finds the answers to so many questions about herself and her people. However, she also finds some unsolved mysteries, she needs to be connected to a real place and she finds it. All her journeys lead her back to her place of origin, namely, Corunna Downs and its surroundings, where her family history has been written. It is here that the encounter with her ethnicity occurs as a climax of this process of rebuilding her culture and identity, finally, gives her back the sense of place.
Meanwhile, Tilden (2007) proposed that there are three stages in site interpretation which are through interpretation there will be understanding, then appreciation, and lastly when there is appreciation, it will be protection (as cited in Thompson, C., 1994). Thompson (1994) added that the material in museum must already have gone through all this staged but the first two stages give more important to the ordinary museum visitors. There are six objective of interpretation as stated by Knudson, Cable, Beck (1995), which are to increase the visitor’s understanding, awareness and appreciation of nature, of heritage, and of site resource; to communicate messages relating to nature and culture, including natural and historical processes, ecological relationships, and human roles in the environment; to involve people