Value Of Cultural Heritage
Non-use value refers ‘to the value placed upon a range of non-rival and non-excludable public good characteristics typically possessed by urban heritage building or public space’ (2011, p. 42). This non-use value can come from; people who value the existence of the heritage object even though they themselves may not consume its service directly (existence value; People who wish to preserve the option that they may consume the heritage services in the future (option value): and value from people who may wish to hand down the heritage to future generation (inheritance value).
These values, according to Rojas (2007) are the source of motivation for heritage preservation. Even though, based on the case of Latin America, he argued that the socio-cultural
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Research Contribution
This research is expected to contribute to expanding the understanding of people 's behavior in protecting or maintaining their heritage properties. In recognition of the importance of cultural heritage for development and human well-being increased, and research shows a growing cultural heritage is now at risk of extinction, followed by rising the need for a better understanding around what affects the community (as the owner of cultural heritage) to protect and / or fixed and / or maintain their heritage properties. In this case, a rather new the context are investigated in this study. The first context is by exploring the perception of the community as the owners of their own heritage properties; how they value them and how they think about the risks of extinction due to lack of maintenance and heritage house trading, and how this perception influence their behavior (or not). This exploration can be considered as new in heritage studies. The second context is the application of PMT in heritage preservation study, there is limited research that can be found at the application of PMT in exploring, describing and assessing the motivation and behavior of the heritage owners in protecting their heritage properties among the few is that done by (Poong, Yamaguchi, & Takada, 2015). The application of PMT in heritage context as in this thesis would expand the horizon of
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First, it will explain about conceptual framework applied in this study, followed by the explanation of research constructs. This study combines qualitative and quantitative approach to answering research questions under the framework of Protective Motivation for Heritage Conservation at the Grassroots Model.
Chapter 4. Presents the research findings based on the result of statistical Ordinary Least Square Analysis. This analysis explains how the source of information have the influence on the increase of owner’s awareness and their cognitive mediating process (threat appraisal and coping appraisal). This chapter also explains how awareness, threat appraisal, coping appraisal together with heritage pride and place attachment influence owner’s motivation. Lastly, this chapter will present some factors that constrain or support protective motivation leading to behavior in the case of Kotagede.
Chapter 5 presents some lessons that can be learned from the practices of Kyo-Machiya conservation done by Kyoto Centre for Community Collaboration and how Protective Motivation for Heritage Conservation at the Grassroots concept can explain their
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