apply the SWOT Analysis, Pest analysis, the 7S model, Concept, and the Seven Steps of Marketing Strategy on Zain Group Zain Group SWOT Analysis Strength : 1- Globally competitive Benchmark rates 2- Facilities that the company offers increasing to improving the financial of Zain Group 3- Very powerful and strong trademark . 4- Stronger employee base . 5- Well maintained technological condition . 6- Trusty and stronger network . 7- proud of having professional and skilled team . 8- Enjoys a stronger
journalism; as a result, the media has adopted a business model based on clicks and advertising. The combination of people 's need for information and the greed of news corporations have allowed for the proliferation of “fake news,” a term that has gained importance in the last two years. Fake news is “completely made up, manipulated to resemble credible journalism and attract maximum attention and, with it, advertising revenue” (Hunt, 2016). News has the power to alter people’s perceptions which can
Study of product line. 2. Product depth & width. 4. Product life of lubricant. • Price Mix : 1 .Pricing of different products • Promotion Mix: 1. Advertising strategies, promotional schemes, extra offers. • Place Mix: 1.About their global reach. 4. Study of channels of distribution of major players 5. Dubai market analysis of Major players.