Influencer Marketing Influence

What Is an Influencer?

In this day and age, connecting with audiences is a challenge, given that there are way too distractions and of course, competition. Traditional Internet advertising methods rarely work, and according to emarketer, research shows millennials barely respond to advertising. Since most people spend most of their times online more than ever, thanks to mobile technology, consumers have become more aware of the intricacies of the digital world. This in turn made them less susceptible to the effects of traditional ads, according to Jamie Reardon, CEO of Find Your Influence.

The current situation in the marketing world stresses the need for more and better ways to get brands in front of their audiences. Nowadays, one of the

In a nutshell, influencer marketing is a form of marketing which uses the power of key individuals who have a great deal of influence over a certain audience, who may then be potential buyers, to sell or endorse a product. It uses the power of word-of-mouth marketing, which is considered to be 37% more powerful than paid advertising.

Influencer marketing only became possible on a mainstream scale thanks to social networks such as Facebook, Twitter, and Instagram. Some even use multimedia websites such as YouTube and Vine to do so. Influencers use the power of these websites to interact with their audiences on a mass scale - something which may have been farfetched a decade ago.

Many observers and digital marketers are extremely high on influencer marketing, mainly because of the following reasons:

It uses social media. As mentioned earlier, influencer marketing uses social platforms to connect with their audiences, simply because it’s where most people hang out in the digital world nowadays. Considering that it’s easy to communicate on a wide scale, this marketing method makes it easier for brands to influence consumers’ buying

Who and what exactly are influencers?

There are tens, perhaps hundreds, of thousands of them lingering all over the web, working subtly with brands and providing amazing content their followers find appealing. Thing is, there is no clear distinction of what makes a person an influencer - anyone can be influential on the Internet, but only a selected few can work smoothly with brands to promote marketing campaigns. With that said, let’s try to get a clear idea of who - and what - they are.

What are influencers?

In marketing terms, influencers are people who have the power to affect the purchasing decisions of others thanks to their perceived authority and position. Whenever they say something online, their followers are sure to listen. These people may be celebrities, bloggers, or people who produce excellent web content. However, some influencers aren’t household names: they may be people living simple lives who have the right social connections on the