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Information And Communication Technology Analysis

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In the last decades, Information and Communication Technology (ICT) has revolutionized the global economy and almost all business including tourism industry. The rapid evolution of ICT enabled consumers to have access to a broader range of information services (Werthner & Klein, 1999). Web-based technology has been rapidly developing over the past few years. Internet is one of the most trusted or engaged sources for acquiring information on services or products. In general, online information was classified into 4 areas which are tourist satisfaction, credibility, increasing in tourist arrival and loss of face to face communication (refer to Figure 1 in Appendix 1).

The first area of online information is the tourist satisfaction. Online …show more content…

One of the impacts of online information will bring to the tourism industry will be affecting the rate of tourist arrival. According to Urry (1990), the visual images that are generated by other travellers plays an important role in providing a strong basis for potential tourists to select places to visit. He argues that photographs that are posted on websites become part of the visual culture that makes up our world. As proposed by Pitchford (2008), travel photos on websites serve as a source of promotional material that “speaks to tourists in a form of language that creates a set of expectations about a destination”. Tourism site that have posted images of the travel destinations on their respective web sites can help develop a better understanding of the destination and even create a possible desire to travel to that place (Sheldon, …show more content…

In the world of Internet, one person’s travel snapshots can easily turn into part of another person’s travel plans (Sharda, 2010). New impressions of a destination may have been gained by those who viewed the photographs especially to another tourist in this case. These perceptions will vary depending on whether the viewer of the photograph has also travelled to that destination (Sharda, 2010).

Developments in ICTs have undoubtedly changed business practices and strategies as well as industry structures. Increasingly, ICTs play a critical role for the competitiveness of tourism organisations and destinations s well as for the entire industry as a whole (Sharda, 2010). Furthermore, developments in the search engines, carrying capacity and speed of networks have found to be influencing the number of travellers around the world that have utilize technologies and online information for planning and experiencing their travels (Sharda,

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