It can be collected in mass quantities with the click of a mouse. Prior to the World Wide Web, if you saw or heard something you wanted to know more about, you would have to look it up in a book and more than likely that would lead you to another book, and so forth; much like the Internet leads you to multiple sites. The Internet has paved the road of curiosity for me, making it easy to learn more than I would ever be able to with the use of books alone. Clearly everything has its advantages and disadvantages. It is amazing and wonderful to have so much information readily available, but it is easy to manipulate information on the Internet.
Furthermore, this brought forward new ways of communication, where people from every corner of the world are interconnected and make them reachable in every instant; thus, making the network society a global one. This results into " a dramatic increase in sociability, but a different kind of sociability, facilitated and dynamized by permanent connectivity and social networking on the web. "(Castells, 2010) Therefore, the social network sites became the preferred platforms of all kinds of activities, both business and personal. Hence, this gave way to a virtual life, where people can be present every minute. In consequence, it makes them feel connected to each other, as part of a community.
Web-based communication plays a huge role on public attitudes, and in turn, has a large impact on political policy making. Modern technology has made the world a place where communication is at the tip of your fingers at all times, and people can connect with one another at any given time they like, so opinions are more widespread and public than they ever were before. Because technology has made it so easy for people to give their opinions and attitudes, public figures are now able to connect with the everyday person more frequently and see where the popular votes land. Politicians are now on social media because this is where most people are now getting their news. Unlike previous decades that relied on a daily newspaper or the local news station, people have tablets and phones that they can swipe their finger and receive the latest breaking news at any given moment of the day.
Technology has always been a driving influence in the spread of ideas and culture. The printing press, radio, television, and finally Internet have each dwarfed their predecessors in significance. In countless ways the Internet has improved people’s access to information and the free spread of ideas. The lack of limitation inherent in most other forms of media has empowered users in unprecedented ways and given voices originally lost on closed ears a new global audience. Preserving this open architecture is critical to ensuring that growth continues and that the spread of ideas isn’t stifled by those who fear a truly open dialogue.
That’s because in the modern day, there is a renaissance in mass media and there are many advanced means of communication and modern media trends and concepts. Nowadays, it has become tremendously easier to communicate with people from all around the globe through the social media and technological advances as the internet networks, websites, and smart phones. Vivian (2014) declares that the revolutionary 21st century phenomenon of social media is a significant addition to human communication as per mass communication. She also points out that social media is intermediated, but it is unique because it is accessible to anybody through the internet and without the traditional and costly printing presses and broadcast equipment’s that were needed in old days. This shows the big transition of media from my parents’ generation to my generation.
This resulted in a rise in equity markets fueled by the investments from over the world. Internet was a relative young and new invention which took an increasingly important part in people´s life. The American consumer culture started to shift from store retailers to an increase in online retailing. With the increased popularity of the internet and a growing amount of investments stock values started to grow rapidly. The value of the NASDAQ, the second biggest US index on technology companies, grew from around 1,000 point in 1995 to more than 5,000 points at the end of 2000.
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential. The most valuable reason for the popularity of online shopping among the people is its high convenience.
This has had a colossal effect on the mind of the Indian individuals. Also the simple accessibility of Internet whose scope even reaches out till country zones. The web has opened up open doors for individuals to take in more about other cultures and traditions. It has made Indians more excited and prepared towards change. Globalization has broken all borders.