According to Lim, Chung and Iaver (2012) interactive marketing is the dialogue between the firm and the customer in which purchase and non-purchase information are shared. Further added to the definition and defines it as interactive marketing occurs when buyers and sellers both interact. Internet can be the best fit for the interactive marketing as argued by Macdonald and Sharp (2003) internet has abilities to allow customers to participate in communities is the basis for interactive marketing. The online communities have increased the interaction between the customers and the firm. Interactive marketing should not be considered only exist in the online world.
Lugosi, Janta and Watson, (2012) explained it as traditional marketing is the function
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Individuals who agree to take part are interviewed on the spot or taken to place which has been setup for interview somewhere in the mall. Mall intercept is not just a survey tool but it is also used as a marketing tool for the trial generation, free sampling of many FMCG products and at the same time used for contacting customers yet used as a platform for brief discussion between the researcher and the participant. Mall intercept can be taken as a convenience sampling as it provides an economical and very quick way to do sampling especially for hard to reach segments of a population (Law, Buhalis & Cobanoglu, …show more content…
It’s better to have the consumers feedback in the beginning of the launch of a new product because once the product is floated into market it’s very hard to take it back, if it faces some major problems and rejection from the customer for any reason (Liao, Wu, Widowati & Chen, 2012). What actually they did in product experience, consumers were asked to try the product at the point of purchase and ask for feedback. For example, when Maggie noodles are launched they placed stalls at different malls of Karachi and offer their product to the people there and ask them whether they like it or not. Same thing is done by Head Shoulder, they set a kiosk on which they are offering a free scalp check for dandruff to everyone but specially focusing on men. At the same time the company’s representative also explains the advantage of using the Head N Shoulder. Recently Loreal Paris celebrated their 100 years of beauty, what they did they went to the famous mall of Karachi Park Towers and held 5 days’ activities in which they offer product experience with discount offers and many perks to their customers. The famous hair stylist Nabeela, famous makeup artist Tariq Ameen were there with their teams, which are offering free make over and hair styling with the Loreal’s
They believe consumers contribute
The employees prepare weeks in advance by signing up customers to attend these events. According to “Meet Ulta's Beauty Enthusiasts”, Ulta believes the company’s ambience is about a mindset, not a demographic. Guests are a top priority and the rituals they have prove
Ulta beauty believes that it offers a unique shopping experience to its guest by having a wide selection of products across categories, price points, and brands. While most products can be found by walking into a department store, Ulta offers the guests approximately 500 brands in one retail format so that they can find everything they need in one go (Ulta Beauty). Fourthly, Ulta Beauty offers to deliver exceptional services in the core areas, hair, skin, health and brows. Ulta plans to establish itself as a leading salon by providing high quality and reliable services from its qualified stylists (Ulta Beauty). Fifth, Ulta Beauty seeks to grow stores and e-commerce to reach and serve more guests.
Always trying to satisfy customers with all beauty needs in skin, brow, hair, and cosmetics departments. (2009/17) Ulta Beauty's mission statement is, "We're on a quest to bring the fun and beauty to all – Constantly delighting our guests with all things beauty all in one place while offering rewarding careers for our passionate, beauty-loving associates." (2000) This missions statement reflects Ulta Beauty's goal to attract all types of beauty lovers with one place that offers all their beauty needs but also about opportunities for a career in the beauty
The customers can as well upload their pictures and virtually try different products on their face and get advice on the best way to apply the products. The mobile application was downloaded by over 2.5 million customer and generated a traffic of approximately 75% as the company’s customers were converting and shopping making up to 167% orders over the year and due to that the company got 400,000 beauty insider signed up (issuu, 2017). Therefore, a big number of the Sephora's promotional initiative is based online which help the company to reach their younger targeted audiences and to have a big impact on the customers that are not willing to place order online with confidence as well as infrequent customers to explore and try new products (Chen et’al. 2011). And hence, Sephora’s digital channels play an important role by serving as communication tools for the company to promote their products via different channels to in order to reach the targeted
One of the objectives of the volume is the idea that successful fashion is outside Europe and North America, but for the rest of the world they are just a recent phenomenon of globalization and imitation. Jansen in her book, ”Modern Fashion Traditions” concerned the development of three areas over the Crouse of a century; focusing on the cultural, social, economic changes that shift the way in which fashion production has received. The first generation of fashion designers, working in the 1960-80s including Zhor Sebti, Tamy Tazi and Naima Bennis, emerged from a class of Moroccan designers who lead the revolution of Moroccan fashion. Those designers want to show that woman can be Moroccan and modern simultaneously. They reinvent the design of Moroccan Caftan, they try to make it more prevalent and fashioned.
KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.
I’m professional studio photographer in Karachi and following my passion for last 17 years in fashion industry. That “hours and hours thing” is never linked with any technological aspect but it’s all about healthy, stylish and shiny hair. Yes, people spent 90% of their time only for hair before any portraits, magazine covers, movie posters and even passport size Polaroid can’t be ignored from our daily list. I mean, you will find everyone busy in makeup room, paying attention on most significant part which is gorgeous and stunning hair. We often see our hair as a reflection of our identity because it is both personal and public.
Introduction “So glam, so Kylie.” That’s the motto of Kylie Cosmetics, one of the newest companies from the United States to join the cosmetics industry. Despite it being around for only less than a year, Kylie Cosmetics has been highly raved about by many mainly due to its owner being Kylie Jenner, a known television personality. Kylie Cosmetics was initially praised for its lip kits where consumers would get the ‘perfect pout’ or the ‘perfect Kylie look’. Eventually, the company turned into an all around cosmetics brand, providing makeup lovers with more than just lip products.
The limitations that shaped during this study were when the researcher does a research about the barbershop that follow the real design aspect is only located in oversea. It became troubles to researcher to do a research on that. Other than that, researcher got troubles of doing an interview with the expertise to gain info about barbershop. Most of study that researcher had done were only in Shah Alam and Ipoh. Researcher had done in these two cities because of the capital city in north and center of Malaysia.
Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.
Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012) state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.
This is a highly personalized communication tool, which is addressed to a specific person through telephone marketing, emails, online media or mobile messages etc. It’s allows for customer interaction and is well suited for highly targeted marketing efforts. A disadvantage is that most people regard direct marketing as junk mail as people associate the company using direct mails being of lower status and quality.
People can reach nowadays more information about the products and services that they are intending to buy. Consumers can either search for marketer-generated information or the information generated by other consumers. In addition, both consumers and marketers can post visual instruments via the Internet, such as images and videos. On the one hand, this is a great opportunity for marketers to release their products and services in a cost-effective way; and, on the other hand, this gives consumers an opportunity to get visually-supported information which will, in turn, help them to make better decisions. Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another.
3. Literature Review • Brand Image Brand image is the variable which enforce a consumer for finding difference between brand and its competitors. Brand image consist of expectations, impressions and beliefs that a person holds about brand. The overall perception of consumer about quality and service can be created by brand image. Brand image is nothing but organization character.