In the same way, communication reveals the mechanisms a community have for conflict resolution, making decisions processes, learning styles and knowledge transfer to other generations. Those mechanisms and contents are transmitted using words, gestures, images and sounds; as well as speeches, writing, internet, media, rituals, ceremonies, among others (Mato, 2012). As already mentioned, societies live today in a globalized and interconnected world in which the interdependence between different communities is evident in different levels economic, political, academic, social and cultural. However, the question is what happens when these societies with different cultural identities get in contact? How is it possible to communicate a message without
All earlier media provides facility of one or two levels of communication. Whereas, by using new media we can communicate at different levels at the same time. This makes the new media, the medium of multiple communications. On the other hand, culture is defined as shared manners, customs, beliefs, rituals, ceremonies, laws, ideas, thought patterns, arts, tool, social institutions, religious beliefs, myths, facts, knowledge, values, concept of self, morals, ideals and accepted ways of behaving. Culture involves the social acquisitions and transmission of patterns of customs, beliefs and behavior through symbols and widely shared meanings.
As in every part of the world, culture is changing through the years. Customs, food, traditions and language are part of culture and these aspects change in order in order to satisfy society people needs or desires. Since this investigation is based on the study of how generational changes in culture can affect the way Río Jiménez population communicate to each other it is very important to conceptualize the terms of culture, language, ethnolinguistic and, sociolinguistic. First of all, it is important to conceptualize the term sociolinguistics which is explained as the analysis/study of the inter-relationships between society and language; it deals with the study of culture and language and with the way language is used to create and to
Communication is an ongoing process. People communicate with one another not only verbally but together with the nonverbal cues. The idea of conducting this research come up after realizing that nonverbal cues playing an important role not only as an impression but also how people actually perceived one another. Communication can be influenced by many factors such as the environment, the genders of both speaker and listener. Men and women themselves has their own way in perceiving and understanding one another.
The defining factor of this multicultural re-orientation of discourse analysis is that it breaks out of the limits of the cultural imperialism on the other hand and maintains multicultural dynamics on the other. The Cultural nature of Discourse Studies Discourse analysis is verily influenced by culture in a number of ways. For research to be done certain aspects have an influence in the way research is done. Certain discursive characteristics and tendencies have been identified notably and proposed by (Xu, 2006): Critical Discourse Analysis (CDA) - is modelled upon language as conceptualised in structural linguistics. Language is understood as unfolding and evolving because of many interactions across the world.
Introduction: Importance of Cross-Cultural Communication In an increasingly globalised world, different cultures often run into each other. Travelling, migration, transnational businesses, mass media, social networking and the Internet – there are a myriad of reasons that necessitate them to communicate with each other. Cross-cultural communication becomes an inevitable fact of modern life. Because different cultures often have different and even conflicting worldviews, it is also inescapable that conflicts can arise in cross-cultural communications. Scholars of the subject have been looking for ways where different nationalities and cultures can interact with one another successfully and engage in an effective communication.
Translation can promote cultural exchanges among people of different cultures throughout the world, enhancing dialogue among various peoples, providing opportunities for interaction, and contributing to civilization. Al-Khotani (2013) states that “translation opens windows to other cultures and civilizations.” (p. 46). Many translation studies have shown that translation is a communicative activity aimed at a socio/cross-cultural interaction (Newmark, 1988; Hatim & Mason, 2004; Venuti, 2008). Accordingly, translation involves both language and culture since they are not only closely interrelated, but they are also interdependent (Dweik & Suleiman, 2013). The appearance in the 1980s of culture as a key concept in Translation Studies heralded
( Mobbs,2017) However, to be an effective learner you should also develop the ability to learn in other styles too. Kolb’s learning model is the most popular in use (Tumulty,2017). However, the learning styles of Kolb, Honey and Mumford ignore the differences in learning in different cultures. Effective training methods Culturally Responsive Teaching is an educational theory that recognizes the importance of including students ' cultural references in all aspects of learning (Ladson-Billings,1994). One reason acknowledging cultural differences among students is the idea that learning involves transfer of information from prior knowledge and experiences.
Intercultural learning is a territory of exploration, study and utilization of information about distinctive societies, their disparities and similitudes. As of now, intercultural learning is a subject which gets much premium. This is for the most part because of the ascent of social studies and globalization. Society has turned into an instrument for social understanding and informative activity. A standout amongst the most striking parts of worldwide financial reconciliation is the quickly developing collaboration among individuals and groups far and wide.
All of these components involve interactions in between people, but they are varied from the perspective of different cultures. These components are relevant as it provide guidelines in order to analyze and interpret the intercultural communication that depicted in the festive television commercials, for the way people perceive, think, talk, act and interact with each other. The interaction in between the people in the commercials will be analyzed according to these components. If there were any similarities or differences found when people from different ethnic background interact with each other, it would be able to show the most important values that hold by the characters in the commercial. 2.2.2 Symbolic Interaction Theory Symbolic interaction theory states that facts are constructed on symbols and meanings (Aksan, Kisac, Aydin & Demirbuken, 2009).