The Importance Of Intercultural Communication

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“INTERCULTURAL COMMUNICATION”

Intercultural communication is a form of communication that aims to share information across different cultures and social groups. It describes the wide range of communication processes and problems that naturally appear within an organization, made up of individuals from different religious, social, ethnic, and educational backgrounds. Intercultural communication as a human activity is ancient. Intercultural Communication as an academic discipline is however relatively new. Intercultural communication is sometimes used as a cross cultural communication. It is time to recognize that the true tutors of our children are no longer the school teachers and university professors, but the filmmakers, advertising executives and pop culture purveyors. People from different countries and cultures act, communicate and perceive the world around them. Many people in intercultural business communication argue that culture determines how individuals encode messages. Apart from language, intercultural communication focuses on social attributes, thought patterns, and the cultures of different groups of people. It also involves understanding the different cultures, languages and customs of people from other countries.
Media has been made the most important instant influence on opinions and views in the industrialized world by technology and developing countries have also been highly influenced by it. Media has the power to promote cross cultural
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