The Importance Of Internal Communication In An Organization

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Internal communication

Communication can be defined as the process through which two or more parties exchange information. To be more precise, its main purpose is to share information containing facts, assumptions, attitudes, behaviours and feelings among individuals, groups and organizations. Communication also has a high importance in building and reinforcing interdependence between all the organizational levels (Gordon, 1996). As a linkage mechanism amongst the various parts of the company, communication creates a shared understanding that motivates the employees to work towards the company’s goals (Martin & Fellenez, 2010). Beside this, it helps to coordinate tasks and activities within the organization (Gordon, 1996).

Without communication, organizations cannot exist (Martin & Fellenez, 2010). Internal communication is considered to be more than the art and technique of efficiently imparting information, thoughts and ideas to a great number of employees. It has become the most significant feature that empowers an organization to share its vision and galvanize its workforce into action, which makes the organization move forward (Hijji & Badi, 2015).

Nowadays, the employee is seen as a corporation’s most valuable asset and therefore, any person in a supervisory or managerial role needs to understand how to care for this major benefit. All companies must comprehend that the marketplace is the environment for business, but employees through their ability to deliver
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