With the Dotcom gold rush and the and the internet’s popularity increasing at an exponential rate, it has become an integral part of many teenagers’ lives across the globe, some even view internet access as a human right.This cyberspace fever is still spreading like wildfire to this day. So what exactly is the Internet? It is a huge number of connected computers from all around the world like a web. Unsurprisingly, teenagers make use of the Internet a lot in their daily lives. However, the question remains, is the Internet is the greatest boon to today’s teens ?
The “new kid on the block”, Snapchat now boasts 166 million daily active users, taking 3 billion snaps per day. This platform now definitely provides unique options for you to communicate your value proposition to your client segments via branded content. The adoption rate for Snapchat is very high, and users of this platform are likely to try out new brands and products and to potentially refresh your user base, according to a report by
It has continuously used iPhone and iTunes to establish Apple brand in the market. This halo effect using iPod and iTunes has increased the popularity of Apple’s other products among the segments of customers who were eager about Apple’s computers. Marketing Minds (2015) says that since the launch of iPod by Apple, they witnessed more sales in computers. iTunes U has shown tremendous increase in its U track downloads due to its presence in social media (U.S. National Archives, 2015) as shown in Figure
LITERATURE REVIEW – Over the past 40 years we have experienced a drastic change in how business is conducted and how people respond to it. Introduction of internet, e-commerce and social media technology has a tremendous impact on how business operates now and how it will operate in the near future. As time passes, different businesses have learnt to use new technologies such as Pinterest, Facebook, LinkedIn, Twitter and Instagram. Social media marketing has become one of the most loved medium for the youths today, so every business owner wants to know how social media can generate value for their business. Looking into the history of social media as a marketing tool, • The dot.com bubble of 1995-2002 was a critical event that allowed the internet to become a viable marketing tool.
After several years of development, nowadays there is a variety of forms of social media, including weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking (Kim & Ko, 2012). Since the usage of social media grows exponentially, more and more business organizations have used them as communication tool. Thus, social media provides a new way of advertising and marketing. Brands and businesses have launched a lot of marketing campaigns through social media in order to enhance the interactions with customers and the performance of campaigns. A study by Info-graphics showed that at least half of Twitter and Facebook uses said that they had become more likely to talk about, recommend or purchase a company’s product, after they followed the official accounts of those companies on social media (Jackson, 2011).The appearance of social media provide a new way to do the marketing campaign, by leveraging social media, brands and business could reach a massive audience with less cost than
Social media has deeply changed interpersonal communication. Instant messaging (IM) is a social media tool offering real-time text transmission over the Internet. In the past few years, IM has gained popularity as a means of effective and efficient communication. IM is particularly attractive to younger generations because it permits users to instantly obtain and share information with a list of their online ‘‘buddies’’ (Correa, Hinsley, & de Zuniga, 2010). WeChat (WeiXin in China) is a mobile instant text and voice messaging communication service developed by Tencent Holdings Ltd. in China on January 21, 2011.
Terrel Penny 08/19/2015 English 102 Mr. Roof Positive Social Media They’re 74 percent of internet user around the globe. There’s a lot of negatives in the social media world but there just as many positive to counter. Social media is forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. Facebook, Twitter, Instagram, Pinterest and Linked In are popular social networking sites.
Technology plays a major role in our society. The internet and social media are ways to keep us connected to one other. According to Joanna Stern of ABC news people check their phone 150 times a day. In today’s retail market some of the best selling products are phones, laptops, tablets, gaming consoles, hand held gaming devices, and music players. Most of these products are popular among adolescents and are geared toward keeping them entertained.
The auction Over the course of the last 12 years the reliability of smartphones has tremendously increased. Researcher has found smartphones are a daily activity for not only youth but older adults in their 50’s aswell (Kerchner 5). Smartphones tends to do a really good job of consolidating all things you may be able to find on internet sources, radio and television as far as getting scores, from your favorite basketball or football team on television or maybe a constant news feed from CNN, or maybe to even watching television by itself or listening to your favorite radio show on your phone. And over the last three years the expected age for young adults and children to have a smartphones has reduced in ages. According to (The Evolution of Today’s Digital Natives) Kids are expected to have their first smartphone at the age of ten years old.
New Trends Over the past few months there have been a lot of articles on the relationship between technology and the tourism industry. There’s plenty happening, and so many things to be excited about and hopeful for. To summarize, here are five (5) ways that technology is set to transform the tourism industry. • Messaging According to data courtesy of a Skift report, it shows that across the social media sphere messaging has been the fastest-growing behaviour since 2010. Platforms such as WhatsApp, WeChat and Facebook Messenger each have more monthly users around the world than Instagram, Snapchat and Pinterest combined.