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Essay On Internet Marketing

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What serves to make Internet marketing?

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What serves to make Internet marketing?
Internet is a platform that allows companies to build relationships, communicate with potential customers, build credibility, be found by potential users and generate business transactions.

This is the extent that a company can obtain internet. Tools such as a website, Facebook, email, Google and online advertising are just that, tools. And like any tool, if you do not know how to use or do not understand what it does, it will not be very useful and time will be wasted in the administration that the results generated.

The digital strategy must support the overall business objectives, and not managed as a separate loose gear wheel. Marketing is one, whether …show more content…

Now there are digital alternatives such as banners on portals, search engines, advertising on social networks or web page, even in times of the day which was not possible before, thanks to mobile phones.

What then does the digital marketing is to add options to the mix, but not necessarily replace (only in cases where new vehicles are much more efficient business objectives than previous).

Build trust

This is probably the main function of marketing, generate enough confidence so that a prospect becomes a customer and acquire certain product or service. Previously trust is built through third-party recommendations, public relations, retention time of a brand and own experiences with the product.

Digital tools provide new options to build trust such as email marketing (allows stay on the radar over time), or self-generation of content (blog or social networking company).

Encourage buyback

Traditionally it has been encouraging the buyback offering discount on the next transaction, making constant renewals product (which become obsolete as above) or promoting new consumption (eating cereal at breakfast bar

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