Consumer Behavior: English Entrepreneur Michael Aldrich

In the past few years, there has been a dramatic change in the way consumers have altered their way of shopping. The advancement of the Internet has empowered consumers. The growth and diverse Internet population means that people having diverse tastes and purposes are now going to the web for information and to buy products and services. Consumers can easily access a virtually unlimited products, brands, and sellers.

They can switch brands or try different products in a single click. Satisfaction is one of the most important consumer reactions in Internet shopping, and its importance is reflected in the ability to increase customer loyalty, enhance favorable word of mouth lead to repeat purchases and improve the company’s market share and

His system connected a modified domestic TV to a real-time transaction processing computer via a domestic telephone line. He believed that video tex, the modified domestic TV technology with a simple menu-driven human–computer interface, was a 'new, universally applicable, participative communication medium — the first since the invention of the telephone. '

This enabled 'closed ' corporate information systems to be opened to 'outside ' correspondents not just for transaction processing but also for e-messaging and information retrieval and dissemination, later known as e-business. His definition of the new mass communications medium as 'participative ' [interactive, many-to-many] was fundamentally different from the traditional definitions of mass communication and mass media and a precursor to the social networking on the Internet 25 years later.

In March 1980 he went on to launch Redifon 's Office Revolution, which allowed consumers, customers, agents, distributors, suppliers and service companies to be connected on-line to the corporate systems and allow business transactions to be completed electronically in real-time. During the 1980s he designed, manufactured, sold, installed, maintained and supported many online shopping systems, using videotex

Not all ‘claimed’ 121 million of internet users are frequent on Internet. Also according to IAMAI the active number of Internet users is around 97 million (those going online at least once a month). Now people are using Internet actively for networking, social & professional with more than 45 million users on Facebook and more than 15 million on LinkedIn. Users in this phase can be considered as high potential for ecommerce market with the rise of disposable income.

Phase 2: E-business Basics. Online travel is still the bigger pie for Indian ecommerce. More than 10 million transactions happen on IRCTC each month and 28% of the total travel gets booked online which represent 87% of the Indian ecommerce market but it also includes the B2B transactions which are substantial. The online classifieds such as Naukri & Bharat Matrimony have acquired a lot of youth to go online. Users in this phase will require some building of trust for online shopping and promoting product ecommerce as ‘Convenience’ to make them shift towards upward