Knowledge Maps: The Importance Of Social Media

Nowadays it is not enough to have a website for a business, the digital storefront should extend to social media marketing sites such as Facebook and Twitter. It is because the social software has become a wide and vast open canvas, to taking a full advantage of it should require a careful strategic planning. When the company is using the social software, the employer or employee should make sure that the social media profile is updated consistently and maintain a constant presence of the company. Therefore the company should create a Facebook fan page or a Twitter account then the risk will fall behind the competition and bring the company up to speed through the social media. Otherwise the company will be missed out a very significant opportunity,

For example, expert systems, intranets, data warehouses, customer relations management and balances scorecards, these is a collaborative tools that usually used to establish the relationship within the organization. Some company had developed a knowledge maps to identify what should be share, where can we find that and what information is needed to support the activity. When the knowledge maps codify information, then it will become a real knowledge. For example, it is important to identify the timing and right subject to engage with the customers and create an unique social media campaigns around them such as Frappuccino Happy Hour seasonal campaign and My Starbucks idea-blog, this is what Starbucks does. Another example is AT&T knowledge management system provide an instant access customer service representatives, it allow them to solve the customer’s problem in a few minutes. Monsanto use expert network to spread the knowledge around, so that the employee can look up the knowledge expert from the Yellow Page Directory of knowledge

Which is the knowledge can be share, cultivating relation when making connection, enhancing communication, facilitating talent management, engaging employee and employee satisfaction survey. The employee can offer share their knowledge and help the colleagues to solve their problem through the social media by click of a mouse. The social networking has open up an infinite resource and possibility that allows employees to learn new thing about their colleagues professionally and personally within the organization. Besides that, the employee can understand better the responsibility and roles of the colleagues in other department. This will increase the satisfaction of the employee in the organization because they will feel that they are a part of the company. In addition, it minimize the need of training outside of the organization when the social software create an environment for the employee to contact others for the best practices, advice and strategies, use just-in-time to apply on the job. The company creates a group discussion for the internal purpose to engage all level of the company, it made the information relatively easy to locate and summarize the report. The employee satisfaction survey will impact the organization’s probability, because through the survey it can create a competitive