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Business Marketing Plan Sample

2068 Words9 Pages

1 Introduction
In the events industry, the event organizers need to differentiate their business when it comes to the packages they offer their target market. It needs to be something that is new to the eyes of the clients. The business owners are planning to provide services that is of high quality and a service that would meet the needs of the market. To successfully match the specific needs of the target market, the business surveyed 100 potential markets. It enables the business to segment the market for a more effective service.
Market segmentation is vital to the operations of the business for it is a way of the company to focus its services to a specific portion in the market. It helps the business save more time, money and effort in …show more content…

1
The business conducted a survey wherein the owners of the business found the market to target and where most of them are located. Also, with the help of the survey, the owners of the business knew what their target market are looking for in an event. And with the information given out in the survey by the 100 respondents, the business could come up with a specific strategy to market the services the business offers.
The business would also assure that, with the help of the survey, the business would create a marketing mix that would perfectly fit the preferences of its target market. Marketing mix are factors that, when perfectly combined, can make customers want to buy a product and/or service. The business would then position the brand of the business to the minds of its target market. The purpose of this paper to identify its target market, find the perfect combinations of marketing mix and create value for the business to be able to position the business’ brand properly to the target market’s minds.
2 Segmentation
2.1 Demographic
2.1.1 Age
The respondents were asked for their age. 34 out of 101 of the total respondents were aged 20 and …show more content…

8.2 Market Expansion Growth Opportunity
The brand would accommodate customers outside the initial target location once sales and profit has stabilized and there are enough staff that can handle multiple events at the same time. The brand will also improve their technology for internet advertising and making its services available online. The brand would start new services, such as corporate events, and products, like an idea box which would contain a starter kit for clients who wouldn’t want to pay much more for an events planner.
8.3 Retail Format Growth Opportunity
Retail Format Growth Opportunity Through time, the business would be testing different combinations of marketing mix to be able to see which one is better in serving the same target market. Hence, the business would be able to explore more strategies in positioning the brand in the minds of their clients. In the end, the business would be analyzing which of the different combinations of marketing mix would enable the business to attain the highest customer satisfaction possible.
8.4 Diversification Growth

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