Hygienic Fast Food Restaurant Business Plan

Marketing is promotion of business product or services to target audience or it is an action taken to bring attention to a product offering by organization example, advertisement in magazines, billboards, television commercial, and website. There are different approaches for successful of organization by the marketing and this marketing are called marketing concept. It is driven by an objective that takes into account social responsibility, cost efficiency and effectiveness with in a particular market. It beliefs in the pull strategy and brand should so strong that customer themselves prefer your brand over your competitors and this can be achieved through marketing.

Among all the PA and CLA of this course most of the time I have chosen the product “Restaurant” which is service oriented business and I

It is the place or business where a large selection of food and beverage can be selected from a menu. The style of service depending on a target customer and working environment, excellence communication, customer care skills are universal attributes in the restaurant. And this fast food target market is the children, middle age people, official people, and student. And this audience heavily affects the communicator decision on what will be said, how it will be said, when it will be said, where it will be said and who will say it. I divided targeted group on the basis of demographics character, psychographic and geographic.

Demographic: People in the age of middle level highly want enjoyment and they prefer restaurant for their outing or I can say that at the time of outing or visiting if they are in hunger obviously they would like to enter the restaurant and this age group people love for visiting and outing compare to other age group so I selected individual in 16 – 35 who attend most of the time to my