Sales Management Information Systems provide the managers with this data. Managers can use these data to develop reports analyzing sales activities that help them make decisions about salespeople, territories, products and customers and to control current campaigns. Advertising and Promotion Information
B2B sales involve a team of professional buyers or top-notch executives and managers who are very good at what they do. This requires marketers to up their professionalism and be very committed to the sale in order to convince the clients that they are a trusted consultant, can provide an adequate solution and that the solution will add value to their business. This generally makes B2B sales more complex than the B2C sales. In addition, decisions in B2B takes place on more than one level and is usually upwards to the top management, making the process and cycle longer lasting months or even years. B2B clientele often want to be educated and provided with expertise about the product so as to make wise decisions while in B2C this is not usually the case Different types of B2B sales B2B sales are classified into several general types that help and aid the marketer in developing his strategies.
An example of CRM that could be applied to the business idea could be the use of a customer satisfaction survey. By engaging my customer to do a survey, it would enable me to use that database of customer information to help improve the business by offering the exact services and products that customer wants. Also, it allows me to simplify marketing and sales activities such as cross-selling more
The idea behind this promotional step must be to let the car sink in the minds of the people and they prefer it over other cars. 2. Sales Promotion Strategies: The three types of sales promotion strategies Push, Pull, or both can be used to promote the eco car sales in India. These are discussed as follows: Push strategy: This involves asking the intermediary traders to "push" the eco car in and through the distribution channels to reach the buyer by use of various promotional selling efforts. The company promotes the product through series of resellers and retailers.
Question 1: 1.1 Brand equity is the set of associations and behavior on the part of a brands customers, channel members and parent corporation that permits the brand to earn greater volume or greater margins that it could without the brand name (Leuthesser, 1988 in Laforet, 2010). For example, the extra money that consumers are willing pay to buy a BMW instead of a cheaper version made one of BMWs competitors is an example of brand equity as the consumers are willing to pay extra for the name and heritage that comes with buying the BMW. 1.2 Brand valuation is a way of recognizing the value of brands as intangible assets on a company’s balance sheets and offering some information on companies brand equity. There are many different brand
The brands are heavily marketed by the companies, which have resulted in a widespread awareness of the brands that operate in the industry. Cost Globalisation Drivers The main components in this category include: • Global scale economies • High product development • Material sourcing efficiency • Favourable logistics The sourcing of materials is an important aspect in the manufacturing process. The factors that influence the placement of the manufacturing site are political, economic, legal and technological, which are carefully assessed in order to determine the profitability of placing a manufacturing site in that particular country. The logistics is another important aspect, which causes many car-manufacturers to open several manufacturing sites around the world. One example is BMW, who has recently opened up a manufacturing site in China, in order to more efficiently deliver cars to the Asian
This will influence our purchase behavior however other factors like friends or rolemodels may influance our choices of buying more expensive product to be in, popular and stay intoutch with the latest and newest. Membership refrence groups some people will look up to that will have a impact on consumer behavior. So they can look like Vin Diesel in Fast and Ferious or a immediate member in the family who drives a Mustang. Opinion leaders are people we look up to because we respect their judgements and views, these views will influence consumer decisions. It can be a friend who works at Mercedes car Company that can influence your decision on what car to buy.
Some of the retailers even offer additional services when u purchase merchandise from them like gift wrapping and personal shopping consultations to attract new buyers or to detain old buyers. Furthermore, consumer is able to give their thoughts and feedbacks after they purchased their products. The knowledge and skills offered by retailers are key for generating sales, profits, and customer loyalty for suppliers. (Martin Taison 2013) Lastly, retailing business is one of the world widely used marketing channel as it could easily improve the profit of the company and be able to enter the international market. Sales agent doesn’t buy goods directly like a distributor.
Qualitative Analysis Value Chain Activities of the Company - Business Strategy (How is it adding value to its customers?) Infosys Adding Value to customers – Infosys adds value to its customers through various loyalty programs. Loyalty programs work in sync with fulfillment, data Warehousing , Billing and collection and customer Contact Management System to retain and add value to customers Churn Management Loyal customers contribute to customer base by means of new referrals and word of mouth. Providing referral schemes that provide customers with rebates or discount coupons is cost effective. Detecting customer dissatisfaction is integrated with customer care systems to flag customers who are likely to defect in future.
If the business can want delivery for a good service and good quality it has keep supplier healthy and happy in the word it has many company competition for the sold the car , for example for the company car Ford, Honda and Toyota. This ways con help the customer to sold the car it is important for the up the economy in this country. The Second impact of environmental factors on business According to (Dennis Scott, 2015). The economy is an external factor that affects the success of your