The Importance Of Marketing Strategy

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Marketing is considered as one of the crucial parts of an organisation to increase the market share and promote the company towards sustainability. The advertisements are essential for the organisations, as this enables companies to convey their messages that they want to offer to their targeted customers (Bilkey, 2015:76). There are several ways of marketing communication that are considered being the most effective one. In this case, it can be stated that traditionally marketing was mainly done through making advertisements on televisions, leaflets, magazines. However, with the passage of time, it was observed that the techniques of marketing have changed a lot. With the inclusion of social media, the marketing efforts are becoming more prominent…show more content…
2014:95). The marketing is mainly done in order to develop a good relationship with the customers and suppliers and to have a competitive advantage in the market. There are different techniques that are employed for the marketing of the products or services that are to be offered to the targeted customers. The most important technique of marketing is advertisements. The advertisement helps the organisation to reach to their targeted customers in an effective manner and at the same time, also enables them to develop a superior relationship with the public as a whole. Other techniques that are used in marketing are mainly transactional marketing, viral marketing, and mass marketing. The marketing process helps the organisation to increase the customer base for the company, which in turn leads to the development of the sales level for the organisation. Different marketing techniques must be incorporated within the marketing strategies of the organisation so, the companies are able to enhance their operations and at the same time develop in the near future (Hynes and Janson,…show more content…
This in turn would assist the organisations to comprehend the requirements of the customers’ expectations from the organisations. Therefore, it can also be stated that mass media helps in developing an excellent communication with the customers. According to La Rocca et al. (2015:170) stated that by communicating well with the customers assist the organisations to understand the expectation of their customers. The proper means of communication enable the companies to enhance their sales level thereby increasing the profit margin as well. The mass media is primarily employed by the companies in order to reach a mass audience thereby making the process of marketing more
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