Marketing Management Process Case Study

Dimaala, Jen Louis W.

CBET 19-604P

1. Why is Marketing important?

Let’s define marketing first, for me marketing is activities that involves buying and selling of products or services in the marketplace. It is also designed to create a plan, implement and promote strategies to satisfy the needs and wants of the potential buyer also the potential market. Marketing is important because without Marketing, there’s no company and businesses are successfully operating right now. Every companies, organization and businesses need a marketing knowledge to become successful to the market. By knowing marketing, you have the advantage to know how to gain profit, how to be efficient and effective to the marketplace also to satisfy the needs and wants

That’s why it is important to promote your product to aware and to develop customer demand to your potential buyer. It is important to marketing to communicate and connect with the consumer because they realize how sincere you are to provide their needs and wants and they will continue to support and patronize your products and services you offer. It is important to know about marketing because it helps you to easily implement plans and to operate 4P’s, build strong band, earn more profit and to be number one in the market. In short to achieve your company’s goal.

2. Explain the Marketing Management Process. Cite examples.

The Marketing Management Process are Opportunity Identification, Marketing Segmentation, Target Marketing, Positioning and Marketing Mix Strategies. This marketing management process is based on Mr. John Eric’s discussion. First is opportunity identification, as a marketer this process you need to conduct marketing research to your consumer needs and wants to know what are the best opportunities for your product even in your brand. Data is most valuable asset for every organization that’s why it is important to conduct a data to analyze the

In marketing, there are two environment forces that can affect the business. First is Micro environment and second is Macro environment. Macro environment is an external forces that may influence the organization’s marketing tactics or strategy. The organization need to be flexible in every moment to different changes like in government and foreign sectors that affect the whole economy also the technologies and competition in the external environment. But all companies use those outside analysis to help in marketing strategies of an organization and they used macro environment to implement and formulate marketing strategy to become successful in the market also to influence the decision of the consumer. Macro environment may affect business strategy by consisting of demographic, economic, natural, technological, political, and cultural factors. Demographic factors is all about human population that includes size, location, density, gender and income also it group people that may have particular set of qualities and behavior. Examples is an aging population in the Philippines and it increasing total of teenagers. Teenagers are the largest segment who buy cloths. This result in an increase total number of cloths sold in the market so if you are in the clothing industry you may expect growth in total size of your industry. In economic factor