Furthermore, the film also showcases the mass media’s influence on the American people. Similarly, to Wag the Dog, the mass media played a big role in covering the attacks during the Clinton administration. Believing that Bill Clinton started these attacks to sway attention away from the scandal, perhaps it is not a coincidence that the media was used as it reached a lot of people and could easily swift the attention of the viewers. Moreover, Wag the Dog also portrays politicians as experts in public manipulation through mass media. While the use of media during elections is common, the use of “fake news” to cover up a sex scandal, both in the film but also in “real life”, is an arguable presumption, but one that I find to be true.
Lobbying is the is the effort to influence policy formulation and decision-making with a view to obtaining some designated result from government authorities and elected representatives (Council of Europe, 2013). 'Pressure groups' are a key element of politics and their activity is an indispensable and legitimate aspect of the legislative process. However, in light of recent scandals involving lobbyists and legislators, the public perception of the phenomenon is highly-distorted. Lobbying is reduced to a grey area where individual interests meet those of the political class. This conception of lobbying is closely linked to the lack of effective regulatory regimes.
Language and the usage of words is arguably humanity’s most powerful tool. It allows for mere thoughts to transform into ideas that can be shared with multiple individuals, whether this is through verbal or nonverbal means. Because of their ability to influence the masses, some politicians have used very calculated communication techniques to manipulate public opinion to their benefit, causing many Americans to view them as deceitful and untrustworthy. Over time, these techniques have become harder to detect, blurring the already thin line between fact and fiction. As it happens, what is supposed to be politician’s casual and conversational speech is sometimes compared to a subtle form of modern day propaganda.
The concept of gatekeeping which is selected, what kind of message should produce for public or individuals and what message should not, propose by Kurt.L (1947). A professional journalist should do gatekeeping seem like a window to control how many lights can shine into the room. Behind the gatekeeping, it affects how the agenda setting which is a duty of the mass media to public. Cohen (1963) stated that agenda setting is “the press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about”. It means how citizen journalist delivered news to people, but not just a storyteller, it can shape people’s perception and to motivate citizen to discuss about those stories.
Power requires knowledge to be effective, and knowledge, at the same time generates power. A very significant feature of the exercise of power is that those in a position of power and authority try to develop an intellectual justification for exercising that power. Even when a dictator wields a great deal of power and can, in effect, act completely autocratically, they will often, or even usually, try to persuade people that they are acting in the interests of the majority of the citizens. Even powerful dictators appear not to want to act simply by virtue of power they possess; rather they wish to be seen as virtuous
2.2 Previous Research 2.2.1 Political Public Relations In the world of politics, political public relations practice is very important. Without seriousness in implementing political public relations, it is difficult for political actors to convince the people and alter their perception. Political public relations comprising three components; which is (1) politics, (2) public relations and (3) communications. Based on the journal ‘Political Public Relations: Old Practice, New Theory-Building’ by Jesper Strömbäck and Spiro Kiousis (2013), the authors stated the political public relations can be well-defined as the management process by which an organization or individual actor for political purposes, through purposeful communication and action,
Influences on parliament Influences on parliament is a factor that plays a very big role in creating new laws due to support and backing that some groups have which enforces their opinions and brings them in to the parliament. This helps them put their ideas forward and force them through the parliament so that they can become a law. There are 3 main influencers: • Pressure groups • Media • Law commission Pressure groups These are group of people who have the same interests in terms of making the government change particular laws in some areas. They mostly seem to target local government officers, government politicians and last but not least civil servants. In order to build their support, they will use petitions to build up a strong hold
What is more, people can get various information from other sources rather than from the news media. The objective of this case study: “The Toll Price Hike Trap: The Role of News Media in Shaping Public Opinion” is to discover how this increment issue has affected public opinion as well as to achieve a better understanding on how the news media can play their role on shaping public opinion towards the transition of Malaysian’s economy. This
Marketing can be used in more than one field, moreover some of the fields in which marketing can be used in are the political marketing and the business marketing. Sometimes in some certain cases marketing can be used in the same way but its goal or aim is different. Unlike the business marketing, the political marketing goal or aim is gaining the peoples’ attention or moving or motivating a group of people to do a certain thing or convincing a group of people with a certain idea, rather than gaining profit, so anyway at first the political marketing aims and goals are totally different from those of the business marketing. Political marketing is the way that the elites in politics use every available tool of marketing and each and every concept
Unlike dictatorship form, democracy lets masses govern themselves and provides them the power to vote(Rawat, 2014). It is absolutely right, however, there are one thing this author did not think. During the processing through the way to democracy, can the country and its people afford the loses or the impacts brought. Wars could be caused because of votes differences. Many civil wars happened because the proposals were raised as anti-governmental proposals.