The concept of media was always creating problems in the world and people think that has more negative effects than the positives one, but we cannot ignore that it has changed our life and it has an importance part in society. The media is a source of data and information which contain; newspaper, television, magazines, internet, books, and radio. These tools can be used to facilitate the communication process and its progress contributed to change the world that we live in today and turn it into a world of information and technology.Without the media our life is not complete because from it we get much information that helps us in our social life. The news that is producing by the media is very satisfied and it pleased the audiences and they rely on what the media produce. Thus, the media has to be very careful of what they are publishing or saying
This is where the concept of news values is used. News values are essential to journalist as it ensures that their stories will be of the publics and in the publics interest. News values are constantly changing with time as it depends solely on the audiences
Because one of the role of news media is playing mediator role between the public and other world. Holding public trust on specific news media is the main task because who trust them will be prepared to wait for their latest version. In fact, news organization might use reliable sources to check whether a hastily prepared item by a competitor has any truth in it. As McCombs (2002), point out the role of mediator as what we know about the world is largely based on what the media decide to tell us. He stated that, “the result of this mediated view of the world is that the priorities of the media strongly influence the priorities of the public; Elements prominent on the media agenda become prominent in the public mind” (McCombs, 2002, P. 2).
Propaganda was first seen during World War I and then later its use flourished during the World War II. After the war, more emphasis and attention was given to persuasion. Later, the concept of behavior and behaviorism theory was the topic of research. Attention was also given to the contexts which are historical and cultural in nature and in which propaganda and persuasion were used and different meanings were constructed based on the experiences of the masses. Government leaders in order to mold public opinion on important issues both national and international, often use propaganda.
People rely on media to get information, entertainment and to stay in touch with the world. It has become a primary thing that humans cannot live without. However, if you notice, you will find that media has made clear changes on three things. They are culture, education and the behavior. Media has improved human’s culture and made many cultures become more familiar than before.
It means how citizen journalist delivered news to people, but not just a storyteller, it can shape people’s perception and to motivate citizen to discuss about those stories. Therefore, gatekeeper is being a dominant role to shape public opinion and the thinking about the society issue such as political issue, economic issue and cultural factors. Citizen who participates in journalism might not totally understand gatekeeping is important for the society. The advantage of is citizen journalists is they can provide varios types of news on the internet to people day by day. However, as Paul.W (2010) who is the publisher of the Raymondville Chronicle worried that many people wanted to voice out their political thinking or agenda.
It is important to receive news or read the news papers everyday because the information received is of value to the reader. As journalists it is important to strive for excellence in integrity, to maintain credibility when reporting any news on the media keeping in mind to always tell the truth to the readers. This means always striving for truth, avoiding unnecessary harm, reflecting a multiplicity of voices in our coverage of events, showing a special concern for children and other vulnerable groups, and acting
Some media even create a virtual “community of readers”, where people can communicate with the editors and with each other. It allows to hold people, and in fact, the best response in competing with traditional media is a regular reader. Worldwide news networks promote the overcoming of cultural barriers, influencing public opinion, which leads to the consideration of all spheres of life in a global context. A common approach solving any kind of problems is formed, that allows to reach an overall agreement. Today, the media can provide people from different corners of the earth an objective and reliable information.
In modern society, media represents the dominant means of social communication, it plays a central role in informing the public about what happens across the world, predominantly in areas in which audiences do not possess direct knowledge or experience. Mass media gives to individuals and groups a permanent intense stream of data, facts and ideas that when transmitted, proposes certain meanings that can create a certain image about the world. According to Alexander King and Bertrand Schneider, two members of the Club of Rome “mass-media has become one of the main agents in the shaping of the public opinion and of peoples’ thinking” There are three theories of audience that we can apply to help us come to a better understanding about the relationship
Journalism has played an important role in society. One of its functions is to gather data and information, and present it in a way such that laymen or ordinary people reading the newspaper or watching the television can easily understand. The presentation must also be good enough to catch the attention of those people given the fact that the world moves in a fast pace and they no longer have the luxury of time to read piles of information about what is happening in every little corner of society. Another function of journalism is to filter the most crucial issues and events that the people have to know in order to have a grasp somehow of the environment they are moving in. Without a doubt, journalism has served us well but with the changing landscape of politics and media, there rose a need for a new type of journalism – a new angle with which journalists could be more critical of the society.