Media usage reflects and shapes both language use and attitudes in a speech community. For second language learners, the media may function as the primary—or even the sole—source of native-speaker models. Third, the ways in which the media use language are interesting linguistically in their own right; these include how different dialects and languages are used in advertising, how tabloid newspapers use language in a projection of their assumed readers ' speech, or how radio personalities use language—and only language–to construct their own images and their relationships to an unseen, unknown audience. Fourth, the media are important social institutions. They are crucial presenters of culture, politics, and social life, shaping as well as reflecting how these are formed and expressed.
It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas. This helps the media to be more acceptable and gain more viewership. Recently the media has been promoting educational policies that encourage young ones to get more education. The media has also been playing important role in raising awareness of the political situation in the country. It also led to increase social activism.
The media has widely become a crucial part of our daily lives as it acts as a powerful source of information to the public. It not only serves to entertain and educate the community, but also represents them as a watchperson in conveying government related issues. With this, the media has helped shape our ways of living, beliefs as well as our cultures, in developing our own sense of identity. The system of transmitting messages and information to the world is known as representation. It constructs mainly in the form of media of the aspects of reality, despite several controversies regarding what the formulation of reality is to the world.
Media helps society form opinions on everyday events. This in turn allows for a bigger interaction with the world and not just a small community. This interaction with society is significant in politics. Politics can be defined as activities associated with the governance of a country or area, especially debate between parties having power. In politics it is important to keep a constant growth in one’s status.
Media make advertising and trade more effective, especially within high tech organizations. for example In Egypt and Tunisia government is the sponsored for advertising that important since these countries depend on tourism for national income. Media from both countries inform the world about interesting places to visit. Social Effects of Media The media are among the most significant institutions within modern society. Most people are exposed to some form of media on a daily or regular
Media used in communication if the communicator and/or the number of many (Effendy, 1993, p.16). Media is an important point in the activities of Public Relations (Grener, 1993, p. 23). The strategic value of communication media is (Kasali, 2003, p. 162): 1. Information Value: communication media that should display the values of quality information and useful
Billions of people worldwide use social media networks. Media makes people listen and see and therefore forces them to reflect on a message. Therefore, media has a positive influence regarding the effects of disasters because it enhances safety, criticizes events occuring
In the present case of 21st century the world drives around media. It plays the most essential role in building up individual intellect regarding issues as well as thrusting your own frame of mind onto others. Media is considered as a source of acknowledgement in the society. It spreads various social and political norms all across the nations. Individuals build there ethnic values norms and mind frames towards the society based on the socialization that they hinder from the mass communication media.
The main aim of this study is to investigate the impact the media and most importantly stereotypes in the media impact society. To apply the theories of representation and different forms of analysis to see how gender, sexuality, race and mental illness is represented in the media. I also aim to delve into the power of the media. Media has the tools to influence it’s audience thus having the power affect them. Theresa Belton discusses the influence that the media has and also discusses the influence that it has over us not just on our opinions, but the media;s influence of our thoughts, ideas and perceptions in way that we don 't even know that it is happening.