Elizabeth B. Goldsmith (2005) stated that radio, television, magazines, newspapers, and signs are indirect channels of mass communication. Messages and information are almost impossible to be spread to large number of people without the use of technology back then and even in present days. Technology is vital in order to encode and decode the information and here technology plays the role as
INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes.
In this age of rapid technological advancement and ease of global connection, our lives have constantly been saturated with stimuli and information from various sources—the most prominent being mass media. It is through this platform that the majority of the population, the masses, would receive and consume information about the world and events. Conversely, it is also through mass media do people seeking large audiences would broadcast their information, allowing whatever it is their trying to share to reach thousands, millions, or even billions of people. This efficacy of mass communication through mass media in transmitting information to the masses is the reason why this form of communication is so pervasive within our day-to-day lives.1
Media can be defined as the main means of mass communication. It acts as an essential part of society. Allowing us to be informed and feel included. Forms of media have changed throughout the years enormously and with that said, has increased with importance. Media helps society form opinions on everyday events.
Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
The motivation behind this review of literature is to examine the effects of mass media on a person’s body image. As indicated by Groesz, Levine, and Murnen (2002), broad communications advances a specific body shape perfect that evokes body disappointment. In their meta-investigation of 25 studies on the subject, it is emphatically recommended that media does surely impact our impression of ourselves. After review of the foundation research, it is theorized that media has a solid impact on the self-perception of individuals. It is further thought that mood of viewers of various forms of media are altered in response to what they see.
1.3. Mass media-who looks at whom? With the development of human society communication has evolved also. Distance communication became possible with the advent of the media. The first forms of these types of communication are letters and books.
That’s because in the modern day, there is a renaissance in mass media and there are many advanced means of communication and modern media trends and concepts. Nowadays, it has become tremendously easier to communicate with people from all around the globe through the social media and technological advances as the internet networks, websites, and smart phones. Vivian (2014) declares that the revolutionary 21st century phenomenon of social media is a significant addition to human communication as per mass communication. She also points out that social media is intermediated, but it is unique because it is accessible to anybody through the internet and without the traditional and costly printing presses and broadcast equipment’s that were needed in old days. This shows the big transition of media from my parents’ generation to my generation.
Mass Media is refers to every medium or source which is used to connect and communicate with a large number of people at once. Mass media is communication whether written, broadcast, or spoken to reaches a large audience. This includes television, radio, advertising, movies, internet, newspapers, and magazines. Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information. (Yeh.
Digital technologies have taken advantage of computers and the internet have led to products and services that provide information or entertainment. Social media, blogs, and online news outlets are referred to as new media. These channels of communication have a great impact on the society, businesses and politics. New media is a relative term, that has been defined by some many, but several practical and theoretical considerations help to clarify what new media is. The difference between new media and old media is that old media is for part mass media and new media is highly interactive while old media is not.