The Importance Of Media Imperialism

The media influence is a powerful tool that is used by global corporations and influential decision making institutions in the world as a tool to determine what political and cultural patterns should prevail, and judges what is inferior and what is superior in terms of cultural values. In the subject of culture and media, Tomlinson stated that the so-called term ‘imperialistic media’ massively affect any culture they gain access to. In addition, the research labeled ‘media imperialism’ is conducted at the level of political-economic or institutional analysis and how the specific moment of cultural dominations is constantly received. The high availability of different technological advances possessed by the different media and communication companies such as satellites excessively fostered the dissemination of the multifarious media products across the globe.

Namely, the term media imperialism is likely to be defined as ‘‘media imperialism involves the global domination of media production by a small number of Western, transitional media conglomerates. These conglomerates own and control much of the technical and research expertise, the technologies involved in transmitting media texts, and the production and distribution networks that wire the world’’ (p. 243). Yet, it is clearly seen that no media company belongs to the so-called third world while most of these companies’ products are directed towards the aforementioned world. The role of the media in such context is the imposition of the western products and fundamentals over less developed nations that are considered vulnerable in front of the colossal Western