In the society we live today we are being driven by technology and with that the media, not just being used around the world by the people but also being used in politics. At the beginning of history the media wasn't that well known as now in days because there weren't that many technological advances that allowed them be so invested in it.The power that the media has had in politics has been increasing over time as it has helped when campaigning and has helped get people move involved in politics and become more informed of what is happening.The media is very powerful in politics because it has become a useful tool to use as it helps reach a wide range of people, it's a free resource and it gives people a voice and a choice and lastly it reveals
Media helps society form opinions on everyday events. This in turn allows for a bigger interaction with the world and not just a small community. This interaction with society is significant in politics. Politics can be defined as activities associated with the governance of a country or area, especially debate between parties having power. In politics it is important to keep a constant growth in one’s status.
It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media.
This is a term which is used to describe the changes in the media and political system in past fifty years and also looks at how society and culture has changed in relation to this. Politics in itself has become a much more mediated sector, politicians are now obsessed with their media image and try and influence the media as much as possible as the media in turn influence society (Strömbäck 2008). The media have become the most important source of information and it shapes public opinion as individuals become passive followers thinking about what the media tell them to. The media don’t have the power to the the public what to think but they are able to tell them what to think about and this can be a dangerous form of power as individuals themselves do not realize they are being influenced. Strombach (2008) looks at four different phases of mediatization.
By informing the citizenry of what its government and other centres of power are doing, the media becomes itself an integral part of the political process. By monitoring the centres of power-political, economic, and social—the media functions to keep them in check. The second role of the media involves an educational function. It includes reporting on and promoting discussion of ideas, opinions, and truths toward the end of social refinement of those ideas, opinions and truths. In this role the media follows the tradition of the town meeting.
It is everywhere in our changing world towards industrialization and there are more issues added regarding its influence to the society and to the individuals within the society. The information generated by the mass media plays a vital role in the society for new innovative ideas. The conflict view is how the media portrays its roles in providing a link to the different institutions wherein there exist divisions in the society. We have different patterns in coping with the media effects to fit our standards. The aim in this essay is to explore how the media influence us, its role, how media it is used, and how it is generated and link to other institutions.
It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.
In all its shades, media, though reflecting various aspects of the life of a society, also contributes towards shaping it. It has influence over common lives and by setting standards and ideals it can become instrumental in bringing about progressive change. It is a gruesome reality that in modern times, the media, while literally “bringing light into people’s lives”, also has in store for them dismal clouds of disadvantages. It is true that while media can create better conditions for women in the world that we live in, it often tends to culminate in the exact opposite by painting disadvantageous pictures of women, thereby reinforcing gender stereotypes. Media as a tool of powerful influence can contribute in fighting the battle against indecent
The importance of media in a democracy becomes particularly evident when it comes to challenges surrounding media and the elections. The Law Commission, while considering issues related to electoral reforms, increasingly felt the need to address media-related issues connected to elections, such as the phenomenon of paid news and opinion polls. However issues relating to the media are
The media should work to educate the people, to help the people and to liberate the people and to empower the people. There are times when they should put their personal interests at the back of their mind and show things that could be beneficial for the country and its people and please stop this race of breaking first news just be original. Media is a source of information or communication but now it has been transformed to a source of mere making money. This should stop. Media should act as a bridge between the governing bodies and general public instead of being a tool for one class of politicians and falsely propagating against others to bring them under pressure.