Introduction In Vietnam, social media has become one of the most popular communication platforms. It is noteworthy that the social media penetration rate in the country is more than 43 percent, Facebook penetration is at 22 percent, and there are more than 40 million active social media users (Kemp, 2015; 2016). These figures indicate the growing importance of social media for the Vietnamese people. As a result, a crisis that starts on social media is not an unusual occurrence. In the past five
public relations and social media. There are said that social media is a new medium for PR practitioner, where it help them to communicate with the stakeholders. Even though social media is new but it helps them to spread the word. The three journal is Himelboim et al, (2014). In search A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations. Second research is Ioanna Papasolomou and Yioula Melanthiou,(2012). Social Media: Marketing Public Relations’
2. THE IMPORTANCE OF SOCIAL CAPITAL IN BRANDING Social capital is a relatively modern theory, introduced by Pierre Bourdieu in 1985 (Glenane- Antoniadis et al. 2003) that can provide a useful additional framework, supplementing traditional concepts of marketing, improving the effectiveness of social media marketing. Its popularity has quickly grown over time and it has been applied in various disciplines, including economics, political science and organizational theory. Notwithstanding its popularity
1.7 Summary Thus, the overview of company historical operations and current position clarify what is Qatar Foundation, how it works, and what in front of the potential audience of the research. The next chapter of the research presents general literature framework in order to develop a framework for Qatar Foundation to over view its communication
theory-building effort to link social identity theory with mass communication research. They emphasized the importance of the macro-level factors, referring to the broad contexts in which social identities are formed, such as media ownership, content control, and social and cultural conventions of a society (also see Reid, Giles, & Abrams, 2004; Smith & Phillips, 2006). The existing literature, however, overwhelmingly concentrated on the individual-level
Social Media and Crisis It is significant to say that social media use has been extensively studied during crisis communication in the USA and Western countries. However, little such research has been conducted in the Arab world. This study sought to bridge this gap in research and provide insights for organizations to use in managing crisis communication today. According to Boyd & Ellison (2007) using social media enable people to share and exchange information and communicate with other people
TERM PROJECT TABLE OF CONTENT: 1. Introduction and Abstract By Mishal 2. Methodology, Literature Review and References By Sara, Hareem, Arishba and Mishal 3. Reasons and discussion By Arishba Khan 4. Table, Graph, Conclusion and Compiling By Hareem Adeel INRODUCTION: "One of the greatest gifts adults can give—to their offspring and to their society—is to read to children."- Carl Sagan. "Whenever you read a good book, somewhere in the world a door opens to allow in more light." -Vera
chapter 3 – literature review 3.1 Chapter Introduction Social media began to alter traditional media expectations, and business to consumer interactions became much more immediate and personal (Merrill, 2011). This chapter has carried out an extensive literature review on the concept of social media, its dimensions, and advantages and disadvantages so that readers may get to understand the importance of social media. This is followed by discussion of use of social media marketing by companies all
the Association of Social Media Use with the Satisfaction with Daily Routines and Healthy Lifestyle Habits for Undergraduate and Graduate Students This journal article is about how in the world that we live in today, the usage of social media has turned into a daily routine and necessity for college and graduate students. According to Pew Internet in 2015, 90% of adults aged 18 to 29 are networking on social media. The article aims to study how the usage of social media satisfies daily routines and
Chapter two; Literature Review The entire research journey is based on few important steps which can also be recognized as research process involving certain measures; to be carried out effectively. This process includes (Library, 2015); 1. Framing of a particular research question 2. searching and examining the relevant literature studies 3. Management of the accumulated search data 4. Synthesize of research work 5. generating literature assessment A literature review is defined as a report