Therefore media have a high potential power to influence peoples’ perspective, opinion and behaviour around several sensitive problems. It are often additional argued that though the
There are four practical and principled reasons for this interest. First, the media provide an easily accessible source of language data for research and teaching purposes. Second, the media are important linguistic institutions. Their output makes up a large proportion of the language that people hear and read every day. Media usage reflects and shapes both language use and attitudes in a speech community.
Media helps society form opinions on everyday events. This in turn allows for a bigger interaction with the world and not just a small community. This interaction with society is significant in politics. Politics can be defined as activities associated with the governance of a country or area, especially debate between parties having power. In politics it is important to keep a constant growth in one’s status.
It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas. This helps the media to be more acceptable and gain more viewership. Recently the media has been promoting educational policies that encourage young ones to get more education. The media has also been playing important role in raising awareness of the political situation in the country. It also led to increase social activism.
In the present case of 21st century the world drives around media. It plays the most essential role in building up individual intellect regarding issues as well as thrusting your own frame of mind onto others. Media is considered as a source of acknowledgement in the society. It spreads various social and political norms all across the nations. Individuals build there ethnic values norms and mind frames towards the society based on the socialization that they hinder from the mass communication media.
Diversity in the media will bring awareness to situations that are happening in communities that not everyone is accessible to that, in turn, can better those circumstances. Due to the lack of diversity in the media, it has put a strain in minority communities which Nam goes on to quote Dori J. Maynard, “Lacking these voices, the ability of the media to serve the public interest is itself compromised. ‘The news media is not only failing to serve the communities, but the country at large when they fail to reflect what’s going on in communities of color,” said the late Dori J. Maynard, former President of the Robert C.’(Nam par.2) and the causes the media to fail in not informing people everything that's going on but Instead picks and chooses what they
Media broadcasts first-hand information from the area of the disaster. Immediately after the disaster occurs, media could be invaluable during the initial assessments, search and rescue. The positive impact of media is it raises people’s awareness on the disaster and, secondly, it helps to acquire the funding. Media helps citizens to make informed choices through objectively provided information as well. Ruxandra Floroiu explains that, “technology is playing an increasingly important role, making it possible to track potential disaster agents, alert authorities, and educate and warn the public in a more timely manner” (Source C).
The lives of black men and women in the United Kingdom have long been affected by the negative perception of the society. The media played a vital role in the representation of ethnic minorities. So what is media? All forms of communication that reach a large number of people can be considered as part of the mass media. Medium refers to a single source of information or technique of passing on information.
Introduction Mass media has been an inseparable part of human lives since its emergence in the early 1900s. All forms of media from printed, broadcast and online media have become the source of information and set various trends over the centuries for people around the world. Consciously or not, none is able to deny that media have influenced us in a way that shaped how we perceive others, the world, and ourselves. What is more, media have the power that influence humans’ individual morals on which is considered right or wrong, or at the least able to waver certain firm convictions. Being extremely influential to its readers and viewers, those who take part in writing or broadcasting information must take careful steps since media is seen as
SAMPOERNA UNIVERSITY Media is a technology that used to communicate to a large of people, it is has channels where information like news, education, entertainments, data or any promotional messages are delivered. Media is divided into several form like, newspaper, magazine, TV, radio, billboard, hanging mobile, fax, telephone and internet. People can easily to have media now days, because media such a popular thing to use to have some information. Media work not only to delivered information to the society, meanwhile media become the main role of the society or media take a control of society and can influenced the society. In 20th century entertainment is one of the sector that significantly growth that the other sector.