public relations and social media. There are said that social media is a new medium for PR practitioner, where it help them to communicate with the stakeholders. Even though social media is new but it helps them to spread the word. The three journal is Himelboim et al, (2014). In search A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations. Second research is Ioanna Papasolomou and Yioula Melanthiou,(2012). Social Media: Marketing Public Relations’
2. THE IMPORTANCE OF SOCIAL CAPITAL IN BRANDING Social capital is a relatively modern theory, introduced by Pierre Bourdieu in 1985 (Glenane- Antoniadis et al. 2003) that can provide a useful additional framework, supplementing traditional concepts of marketing, improving the effectiveness of social media marketing. Its popularity has quickly grown over time and it has been applied in various disciplines, including economics, political science and organizational theory. Notwithstanding its popularity
current position clarify what is Qatar Foundation, how it works, and what in front of the potential audience of the research. The next chapter of the research presents general literature framework in order to develop a framework for Qatar Foundation to over view its communication roadmap. SUB-CHAPTER II: GENERAL LITERATURE REVIEW 2.2.0 Concept of Marketing Communication According to Fitzgerald & Arnott, (2000) marketing communication is defined as the process used by the business organisations
TERM PROJECT TABLE OF CONTENT: 1. Introduction and Abstract By Mishal 2. Methodology, Literature Review and References By Sara, Hareem, Arishba and Mishal 3. Reasons and discussion By Arishba Khan 4. Table, Graph, Conclusion and Compiling By Hareem Adeel INRODUCTION: "One of the greatest gifts adults can give—to their offspring and to their society—is to read to children."- Carl Sagan. "Whenever you read a good book, somewhere in the world a door opens to
chapter 3 – literature review 3.1 Chapter Introduction Social media began to alter traditional media expectations, and business to consumer interactions became much more immediate and personal (Merrill, 2011). This chapter has carried out an extensive literature review on the concept of social media, its dimensions, and advantages and disadvantages so that readers may get to understand the importance of social media. This is followed by discussion of use of social media marketing by companies
through various media such as films, television, and social media, that promote Western culture. Moreover, because of this exposure to Western media, Filipinos are driven to read Western texts only to immerse themselves even deeper into Western culture. Therefore, to develop the Filipinos ' sense of nationalism, the required Philippine literary readings of high school students in the Philippines should be increased at least threefold to counteract their exposure to Western media. Furthermore, works
revenue by 2015 as laid down in the Langkawi Blueprint. Along with the advances in technology, LADA is using social media as one of the promotional tools to attract more tourists as well as promoting Langkawi to the outsiders. So far to this date, LADA have an official Facebook account, a Twitter account and an Instagram account alongside with the official website. Social media is described as internet-based applications that carry consumer generated content that is relevant to the past experiences
facing a lot of problems such as addition to the social media. Through this research we are going to know about the advantages and disadvantages for social media. Introduction : Social media are necessarily changing the way we communicate, concert, consume, and create. They represent one of the most transmuting impacts of information technology on business, both within and outside firm barrier. Literature Review The concept of Social Media is top of the calendar for many business leader today
Review of related literature in the concerned field is of greater significance in locating the research problem. Hence, it plays the pivotal role at the crucial juncture of planning of the study. Review of related literature is an intellectual pursuit, essential to the development of the problem and to find out an effective approach to its solution. Review of related literature means to locate, to read and to evaluate the past as well as current literature of the research concerned with the planned
2. Literature review Orange Is the New Black sets upon women in prison and centres on the flashbacks and experiences exposing their lives. The television series features issues for example sexuality, race, ethnicity. It centres on the life and experiences of the main character: Piper Chapman and the women she is familiarised with while within carceral spaces. The literature that I have used helps to explain the background to my research