Most important source of the public about political selections and elections is usually media If media is biased then it can be effect the result and change the views of public. We cannot neglect the role of media in democratic process though it play a significant role in shaping views of educated viewers but the least educated viewers are least influenced by media. In an election Campaign, the most important role of media is to alert and well-informed the public about their choices, telling the public about political parties manifesto and their strategies to influence the voters and observed that the elections that are going to be held will be free and fair. People want to know about party’s political history, party plan and party leader’s (Howard, 2004,
As individuals turn out to be more aware about what is really going on, and taking about it through developing media sources and presenting themselves to a wide range of sources of mass media, the individual can discover reality and frame his or her own particular taught assessment, and American culture holds this as an essential factor in the general population 's regular daily existences. We feel as though we are not really controlled by the media, but rather individuals responsible for our nation, and rising media has made this
Television, newspapers, radio and the internet perform the role of conduits of political information for the general public, and influence their political orientations as well as their decisions. In the past few decades, we have witnessed the power of media in shaping public opinion regarding various issues from the political and social spectrum with a particular focus on women, children and minorities. The public reaction to policies, civil rights, social justice movements, petitions and much more has been molded into support, disagreement and even neutrality by corporate media. It would not be inaccurate to claim that media’s impact on the discursive nature of politics and framing narratives is undeniably prominent. The importance of media and its influence in human rights protection can be understood by the fact that communications development goes hand in hand with economic and political development.
This shown obviously that mass media has play an important role in shaping people idea in this globalisation generation. Mass media can be defined as a public communication that deliver or reach information to human society. It is important to find out how important role mass media in shaping people idea because most of the people are exposed to mass media in their daily lives. This essay will discuss the reason of mass media shaping people idea. First of all, the reason of mass media has an important role in shaping people idea is people trust whatever information given by mass media.
The concept of gatekeeping which is selected, what kind of message should produce for public or individuals and what message should not, propose by Kurt.L (1947). A professional journalist should do gatekeeping seem like a window to control how many lights can shine into the room. Behind the gatekeeping, it affects how the agenda setting which is a duty of the mass media to public. Cohen (1963) stated that agenda setting is “the press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about”. It means how citizen journalist delivered news to people, but not just a storyteller, it can shape people’s perception and to motivate citizen to discuss about those stories.
American politics have been quite a spectacle because of the amount of influence the mass media has on it paired with the way in which American politics are run. Ideally, mass media is supposed to make it easier for people to participate in political decisions, understand how the government works, and hold government officials accountable. But in this day and age, the media is often used to manipulate and obscure the true form of political issues. Nowadays, the media is a giant in the world of politics, often being the one and only source for information for most Americans. Albeit the information being just that, information, most of the time, these stories are often too skewed and too far fetched to be believable but since it came from such a widely used platform like the media (internet and or television), it has substantial amounts of potential in being taken in as truth by millions across the country.
This unique character of the media, the study of the management of media enterprises, institutions, and personnel evolved quite naturally over time. Today, media management is a global phenomenon. The Media Industry is a dynamic framework of a modern infrastructure that will engage new audiences across the country through the medium of story formats. Media is everywhere and is in reach to the audiences across through the medium of Cable, satellite, fixed and telecommunication networks, and digital and analogue theatre systems. Because of the exposure of the media there will be new consumption habits and behaviours.
Citizens who have always participated in voting and have identified the importance of election have done more than just voting. Also, as the level of education and economic status of the population increase, it has become increasing difficult to limit the role of citizens to merely participating in election. A new behavioral pattern has emerged which is part of the modern political culture. This culture has allowed citizens to volunteer to the various political camps that they believe serves their interest. In the developed democracies most citizens are politically conscious.
It is an undeniable fact that communication plays decisive role in promoting human development in today's new climate of social change. As the world moves people start steer their own course of change but it is vital to stimulate their awareness, participation and capabilities. Communication skills are central to this task and can serve this purpose in the most appropriate manner. Policies are needed that encourage effective planning and implementation of communication programs. Relationship between Communication and Human Society The relationship between communication and the human society is immense.
The media influences individuals' point of view through its differing array of mediums. Individuals can be either decidedly or adversely influenced by these messages. In this day and age, media has moved toward becoming practically as fundamental as nourishment. Media is a reflection of society and assumes an exceptional part in reinforcing it. The media put the lives of its employees in threat amid assaults or cataclysmic events to stay up with the latest.