INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes.
Media can be defined as the main means of mass communication. It acts as an essential part of society. Allowing us to be informed and feel included. Forms of media have changed throughout the years enormously and with that said, has increased with importance. Media helps society form opinions on everyday events.
Media has a great impact on culture. It is daily getting influenced by media. Mediums like TV, radio and social websites play an important role. Media promotes information, creativity, motivation and entertainment. On the other side media has also negative impact.
Nowadays, media technology are more and more popular, and media technology has a close relationship with people’s daily lives. Compare with previous days, society changed a lot because of the media technology. In my opinion, the impacts of media technology are very obvious, and it has both positive effects and negative effects. According to my research, there are three main aspects of the social impact of media are the impacts on business, the impacts on socialization, and the impacts on productivity. First of all, media impact on business.
Media make advertising and trade more effective, especially within high tech organizations. for example In Egypt and Tunisia government is the sponsored for advertising that important since these countries depend on tourism for national income. Media from both countries inform the world about interesting places to visit. Social Effects of Media The media are among the most significant institutions within modern society. Most people are exposed to some form of media on a daily or regular
“Media”, to start with, is defined as the main means of mass communication, such as television, radio and newspapers regarded collectively. Shaping someone is to influence their development and to help him or her become who they are. “Who we are” is defined by our actions, beliefs, values, behavior, attitude and personality. A national survey conducted by the Kaiser Family Foundation found that Children and adolescents are spending an average of 7 hours and 38 minutes on media, which shows the prevalence of media in our lives today. I believe that media shapes who we are to a large extent, so much so that it affects majority of people.
There is no question that the media can heavily influence its users, which is majority of the developed world. With this being said, a considerable portion of the globe’s population is almost constantly kept up to date with the daily affairs of and around Gaia. Such information is spread through new media, such as social media, as well as the more archaic forms such as newspapers, radio and television. With the never-ending supply of news and current affairs, it is difficult to avoid it. With the many platforms of media, we tend to get consumed by what it offers, in such a way that we spend the bulk of our time immersed in it.
Media is the main means of mass communication that has a wide reach and influences people widely. This essay will explore the degree of that influence which various medias have on people. The different types of media which people are susceptible to are social media, traditional media and new media which includes the internet. Nowadays, with increasing prevalence of the internet and use of media in our society, people of all ages are becoming victims of the powerful influence media has on us. Other factors such as genes and culture also play a huge part in deciding who we are as people but ultimately, the impacts of the media’s influence tend to be more negative as it decides for us how to act and behave, and also, how we can have the tendency to perceive the world situations through a biased eye.
In his work Media and Power, Professor James Curran composes, "the media is no more the a watchdog of general society interest, yet its own particular diversions since it has turned into a political and a prudent force/interest center." As such, it is clear that in a framework where each major media outlet has an essential center of fulfilling shareholders, and maybe all the more critically, a concentrate on fulfilling the plans of administrators inside the organization. Accordingly, the media has gotten to be more popularized, and therefore has withdrawn from its conventional objective of news reporting. Rather, the media has influenced for more lucrative wanders, for example, reality television and celebrity focuses. Expanding beyond the scope of the traditional form of media, the rising credibility of the social media has further levitated the importance of media as a whole in elections and some popular elections (Jenkins 2006).
The media serves as a key means of mass communication for the people all around the world. Traditional forms of media include the television, radio and newspapers etc. while new media, which has emerged in the past few decades, encompasses the Internet as well as social media platforms like Facebook, Twitter and Tumblr. Considering our reliance on the media in our everyday lives, it does play a huge role in shaping our values, perceptions and mindsets, which determine our own identities. Since the media affects the values we inculcate, this not only influences our self-perception, but consequently our behavior from the type of mindsets we adopt.