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The Importance Of Media Studies

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Nowadays we are always experiencing media in many type of form in our daily life. It could be the billboard on the streets that sells products, advertisement on television, radio, newspapers, magazines and as well as the Internet. Media studies happened because of the development in mass communication and technology, which both are related to one another.

Media studies are considered as an academic outline as it determines the relationship between different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and more (Bazalgette, 2000).

According to Cary Bazalgette in her book called, “Why media studies is worthwhile”, a media study is controversial due to its recent existence in the society. She also mentioned that media studies also deals with things that are not continuing to change but are also the focus of many anxieties. Until the 1980s the term 'media ' meant what it said (although it was. and still is, widely misused as a singular noun). It refers to numbers of different ways of physically reproducing and carrying meanings. Photographs, written words, sound, drawings and moving images can all be encoded electronically in the same way and stored on disk, transmitted through networks or beamed by satellites (Bazalgette, 2000).

They are obviously dependent upon further technical development and on a wider investment in compatible and reliable systems, especially in accessing and using computer networks. But they are also dependent upon

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