3.1 Introduction In this chapter the coverage is on the research design and methodology, including sampling, population, establishing rigour during and after data collection, ethical considerations and data analysis. 3.2 Research Strategy This study used quantitative research strategy. According to Newman, quantitative research goes from reviewing and defining directly to developing hypotheses and collecting data. In quantitative analysis, this is called the derivation of hypotheses. “The researcher examines the literature and, based upon this process, he or she derives theoretical expectations, which become the derived hypotheses (Newman, Ridenour, & Ridenour, 1998).
Two different research methods are there which includes qualitative and quantitative in order to analyse the aim and objectives of the research study. Qualitative research method makes use of exploratory research by understanding the opinions, reasons and motivations related to the study. It involves creation of idea based on which quantitative research is conducted. This research method makes use of content and previous researches in order to elaborate the context of the topic. While on the other hand, quantitative research method makes use of statistical data in order to evaluate the problem.
Interpretation are also made to account for the results. The choice of the statistical techniques for the data analysis is largely determined by the research hypotheses to be tested. The tools are scored by the investigator by using
It should be carefully decided according to research problem and hypothetical prediction of the research. Research methodology may be Qualitative or Quantitative approach regarding data collections. Mostly it does depend on nature of the research problem and hypothetical prediction of the research. Many scholars have raised many arguments regarding research methodology. Research in common parlance refers to a search for knowledge.
The appropriate data collection method is focused to gather the required data. In this study, primary and secondary data has been collected by researcher. In primary data, researcher conduct surveys by using questionnaires while in secondary data; researcher conduct information by using online resources such as books, research articles and journal papers. The quantitative method for collecting data through questionnaires will be used to test statistically. The data collected in this research will be quantitative in nature thus; SPSS will be employed to test regression and correlation according to the survey
This chapter presents the methodology employed to collect data and achieve the objective of the study. The major components of the methodology are the profile of the study area, research design, research population, sampling method, research instruments and methods for collection and analysis of data. 3.1 Research design Research can also be classified as exploratory, descriptive or explanatory (Stangor, 2007). A research design constitutes the blueprint for fulfilling research and answering questions. It includes an outline of what the researcher will do from writing research questions and their operational implication to the final data analysis.
Daniel Riff introduced in his book the major definition and compiled their aspects into his own. He says: “Quantitative content analysis is the systematic and replicable examination of symbols of communication, which have been assigned numeric values according to valid measurement rules, and the analysis of relationships involving those values using statistical methods, to describe the communication, draw inferences about its meaning, or infer from the communication
(www.southeaster.edu retrieved 2003 September). Clarifications of the concepts and proposed relationships among the concepts in the study, is one of the purposes of a conceptual framework. A literature review is a focused reading with a specific purpose. There are several sources that are very essential in doing a review of related literature (Calix, et.al., 2007) It may come in a primary source, secondary source and lastly, is the tertiary source. Primary sources are the raw materials of your own research.
This essay carry an aim to explore quantitative and qualitative approaches which it is a whole design including assumptions, the process of inquiry, the type of data collected and the measuring of findings. The quantitative approach view human phenomena being amenable to objective study, for example, it is able to be measured. It has its root in positivism. Quantitative research is similar to traditional scientific methods as it stating in advance hypothesis and research questions. Besides, it determines the methods of data collection and analysis.
3.1 Introduction The major aim of this chapter is to highlight the research methodology that will be used in the study which is basically a qualitative approach. Rose (2005) stated that, methodology can be undertaken as a compass which gives directions to the whole research in other words it can be said to be a set of systematic methods that a researcher uses to apply within a particular discipline. Research methodology is a process of collecting and gathering information as Miller (1979) states in reference to research methodology, as the planned sequence of the process involved in conducting research as the research methodology. 3.2 Research Design This section will highlight the research design, population and sampling technique and data collecting instruments that shall be used in this study. Qualitative research design is used as it will enable the researcher to gather information in a natural setting.