Scarnhost (2008) stated that lifecycle in telecom industry is diverse in nature. Smartphones evolved from a communicating device to all in one device integrating the VOIP, applications, emails, Internet, camera, video streaming, business, etc. The investing in next generation technologies is crucial for future stability of organizations and hence firms should collaborate embroiling the market dynamics and change analysis for advancing radical innovations in mobile products for global reach. The combined investments in R&D is still necessitated the needs to discover classy mobile technologies to make channels to pierce the dominance of Apple and Samsung in mobile market. Nokia Lumia smartphones based on Windows 10 operating system embraced real wow features such as Microsoft Edge browser, Universal Apps, Continuum, Bridging across devices, etc.
Gomathy Thyagarajan (Aug – 2015)- The smart phone revolution in India has paved way for an unprecedented growth of Mobile Commerce and Mobile banking in India. Mobile banking is already the largest channel for banking transactions but the adoption is mostly high only in some urban areas and metro cities but very low and untapped in rest of the country. In this backdrop, it is highly imperative to understand the reasons as to why some consumers are hesitating to adopt m-banking. This review paper aims to succinctly review the existing literature on Mobile banking carried out worldwide and in India. The review paper has also made an attempt to synthesize the results and highlight the factors that affect Mobile banking adoption in India and Worldwide.
Opportunities 1. New services New services help HTC Corporation to better meet their customer’s needs. These services can expand HTC Corporation’s business and diversify their customer base. For example HTC is providing touch screen cell phones, which are very much in demand these days, and most of people these days are using touch screens. 2.
2.3 Creative Recommendations Advertising Objectives: o Trial: People should come to store and try the experience of phone. o Brand Switch: iPhone has become BMW of smartphones, Galaxy round should become Audi. Message Strategy: USP of Phone is curved screen. Message is to show it as futuristic phone. Positioning statement: “To position Galaxy Round among smartphones users of Urban India as a futuristic innovative phone because it has high specifications and curved screen for better experience.” It will affect “sensory” section of Transformational as phone gives pleasurable experience.
It allows the customers to make more and more purchases and thus boosting the feasibility of the online market in the first place. Figure 15: Real disposable income in India Technological: The boom of the internet age which made online market possible in the first place has now started to penetrate deeply into the masses, improving the scope of the industry by the day. Internet enabled cellphones running on Android and Windows OS are available at affordable rates for all socio-economic classes in the country. Apps and websites are on a roll and generating huge revenues for their parent
THE “SMART” YOUTH! One of the most advanced modern technology in the world today, that has made our life comfortable and easy is none other than the Smart Phones; facilitating us not only with the provision of speaking to some other person at a different place but also to connect with the rest of the world at a given time and place. Almost everyone is an owner of the smartphone technology, but it was not so long ago that the technology was first introduced to the general public. Because of its capacity to fulfill the technological wants and needs of the public, it has been able to capture the market worldwide. Prior to the invention of smartphones, there were several devices that were being used, including regular mobile phones and PDA devices to communicate with the rest of the world.
Today’s mobile technology plays a more and more important role in business operation and people’s daily life helping companies to be more productive and profitable as the demand for business information and applications access is flooding as essential consumer preferences and behavior growing into the business workforce. All cellphone makers are competitive with each other on technological smartphone products, such as Apple, Samsung, Sony, etc. I will use Apple’s iPhone as the typical example of smartphones because iPhone almost covers all smartphone functions compared with all other smartphone brands. In this paper, I will explain the reasons why smartphones help business to be more profitable, analyze the improvements in business performance
In this competitive modern business era, all kinds of industries need struggle harsh to stay ahead of their leading rivals. Recent advanced technologies have assisted businesses to make their complex operations more efficient and quick. Nowadays, mobile apps become the latest business trend that has been adopted by almost all industries in order to reach their global audience as well as stay connected with them quickly with several other benefits. In order to gain benefits from mobile app such as build a relationship and loyalty with customers, enhance brand awareness, visibility, accessibility as well as increase sales, strengthen brand, and many more, most of the industries have started developing mobile app to strengthen their core business activities and increase growth. Based on RED HAT Mobile Maturity Survey, shows that 90% of organizations had increased their investments in mobile app in 2016.
The impact of mobile technologies has been immense. Mobile communication is now viewed as a necessity and is one of the fastest growing and most demanding technologies around the globe. Mobile systems have evolved over time to support number of facilities apart from voice services. Since about 40% of mobile subscribers already carry cellular phones, these devices are uniquely positioned to integrate the incoming generation of mobile data applications. The potential for technologies that deliver news and other business related information directly to wireless handsets could also develop entirely new revenue streams for service providers.
Mobile electronic commerce is a highly developed technology, such as 3G technology, mobile electronic commerce. In addition, Wifi and Wapi technology, but also one of the options for wireless electronic commerce. With the 3G/wifi network to experience a new concept of mobile conference, at the same time, customers can use mobile phone to manage meetings and to maximize the efficiency of customers’