INTRODUCTION
Today mobile phones are not limited to device used for calls or text but it has become a wireless handheld device which is used in buying and selling of products and services without going outside. Now mobile phone technology has move towards a new trend and we can seen a triggering rise in increasing transactions carried out via a mobile which is named as M-commerce (combination of internet, wireless and e-commerce) is also known as next generation e-commerce. Through the increasing use of smart phones, tablets, growing mobile internet penetration and latest applications enabled mobile devices and increasing 3G & 4G penetrations in Indian digital market, it has creating a space for mobile commerce in India. Day by day the use of mobile phones are increasing for attain good and fast transactions into market, to communicate, to interact, to entertainment etc by using text and data on high speed connection to internet.
In India, M-commerce is a new marketing system and it is growing at a very appealing rate. It would find that smart phone industry has the fastest growth in the market. Through the introduction of mobile banking by the RBI guidelines and e-commerce player Flip kart has also introduce the mandatory mobile app for shopping through phones, this is to become the fact for purchasing through mobile phones now make an ease to the people (Javed Usmain, 2015). Today mobile phones has become a lifestyle device for the people which is not only tool to connect
Strategy: First we need to understand and know the customers. At a basic level, we should know the important factors of the customers like their demographic location, gender, website browsing habits etc. But that’s not enough.
The new digital era has empowered business and society in many aspects of our lives. The effect of this advancement on society is tremendous and are changing our leadership responsibilities whether in business, politics or schools. In today’s dynamic world, only few people have time to shop in traditional brick-and mortar stores. People choose to save their time and so, they prefer shopping online at their convenient time. If goods are made available online at cheap cost with discounted price, it will be convenient for customers to shop and the business for food industry will increase.
Thanks to the rapid growth in the online retail sites as well as the mobile devices, the online shopping markets have gained significant support. According to Best et al, “57.2% of the American Population has satisfactory access to the internet [and roughly 33.6% of the population has some sort of subscription to mobile internet as well]”
It allows the customers to make more and more purchases and thus boosting the feasibility of the online market in the first place. Figure 15: Real disposable income in India Technological: The boom of the internet age which made online market possible in the first place has now started to penetrate deeply into the masses, improving the scope of the industry by the day. Internet enabled cellphones running on Android and Windows OS are available at affordable rates for all socio-economic classes in the country.
Mobile marketing will play a major role for future marketing strategies, because it may establish it as an important channel to reach and interact with consumers, may give rise to a higher level of emphasis placed on the use of mobile devices in the marketing
Abstract : Many factors determine the success of an e-commerce business like the location of launch, products, customer trust and satisfaction, good customer retention etc. Although a plethora of research has determined that there is no one particular way that ensures whether an e-commerce business will be a success or not. The purpose of this study is to understand the Indian market for a particular type of product, understand the demand and scope of the product in a niche segment. Also to elucidate the concepts of customer loyalty and various aspects of customer satisfaction and customer trust.
According to Pearce and Robinson (1997), “strategy is the overall plan for deploying resources to establish a favorable position it comes from the Greek word “Strategos” meaning to lead (agein) an army(stratos) into war. It is a course of action, including the specification of resources required, to achieve a specific objective.” ‘A strategy means making clear-cut choices about how to compete.’ – Jack Welch (Former CEO, General Electric). Volberda et al (2011), writes a strategy is an integrated and coordinated set of commitments and actions designed to develop and exploit core competencies and gain a competitive advantage.
In this competitive modern business era, all kinds of industries need struggle harsh to stay ahead of their leading rivals. Recent advanced technologies have assisted businesses to make their complex operations more efficient and quick. Nowadays, mobile apps become the latest business trend that has been adopted by almost all industries in order to reach their global audience as well as stay connected with them quickly with several other benefits. In order to gain benefits from mobile app such as build a relationship and loyalty with customers, enhance brand awareness, visibility, accessibility as well as increase sales, strengthen brand, and many more, most of the industries have started developing mobile app to strengthen their core business activities and increase growth.
Globalisation is a key factor in today’s modern society with it spreading to even the most remote and poverty ridden continents of the world. It shows how something as simple as a mobile phone can help spread this on a global scale. Africa is the world’s poorest continent with people earning from 75p to £1.50 a day, after taking a closer look and researching into mobile phone use in Cape Town, Zanzibar and The Gambia it shows how local people’s lives are being changed due to the use of a mobile phone. In Africa alone the use of the mobile phone has increased by 65% in the last 5 years[1], this being the first method of ICT that has actually been adopted by locals due to the low price of a handset. Mobile phones are a technologic advancement that have been around since the early 1980’s, they were first seen as a fashion accessory in countries with good economic climates that could afford the very expensive handsets.
The cell phone is without a fact one of the greatest inventions of the 20th century. Most people these days cannot visualize life without them. This small technological gadget gives us multiple functions, one of the most valuable is communication. Phones make it easier to check up and contact people than ever before. These devices also provide benefits for people that have to keep their busy life in order.
Sevilla, Danica C. ENGLRES S18 Annotated Bibliography 1. Obyung, K., Fulk, H. K., Alijani, G. S., & Heon, K.(2015). Understanding successful use of smartphones in an academic context: Hbcu students' perspective. Academy Of Educational Leadership Journal, 19(3), 175-185. The article discussed the smartphones’ relevance in the students’ learning experience in the academe.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.
With the advancements in e-commerce and e-tail business, new opportunities for selling products have opened for both consumers and suppliers. Online stores allow their users to purchase goods in a timely manner. It saves time as people are not required to put on clothes, drive to the next retail store, and buy the products in person. In fact, it is very easy to access online stores via mobile devices and buy almost anything with a single click. However, there is a certain downside.