With this change media has continuously grown to be an important part of everyday life. Media communication such as television, radio and the newspaper have been a reliable source to many for decades. As growth of media sources continue, so does the way society uses them. Radio remains the most prevalent and accessible form of media worldwide. Radio can be a very accessible form of media.
Due to this, many newspapers had been revising and improving their content in order to target a specific and younger audience for their news. News organizations previously assumed that the general public will now want their news to be delivered in shorter stories and pay attention to what is trending on social media (Saperstein 2014). But in reality, there is still a demand for well-written and in depth reports. What changed is that news organizations should innovate in order to remain relevant today. Saperstein (2014) added that the emerging content-heavy digital age has been pulling publishers away from the traditional marketing strategies towards instead using and directing their own channel to highly targeted communities.
Firstly, the media acts as an informer to the masses. News is relayed from various sources to the consumers – the society. Earlier, news would take a much longer time to reach the target audience from the source. However, with the introduction of media and the advancement of technology, news reaches us within a few seconds. Rallying information can work both ways.
Mass media is any means of technology which is used for the intended communication with a large-scale audience. It is seen as the principal means of communication used to touch the vast majority of the general public. Media has many forms, the most common of which are newspapers, magazines, radio, television, and the Internet. The general public normally relies on the media to deliver information on the topic of political issues, social issues, entertainment, and news on modern art, music, and literature. Media came into existence in 15th century with the introduction of the world’s first newspaper namely “Relation aller Fürnemmen und gedenckwürdigen Historien,” a German newspaper which name translates to “Account of all distinguished and commemorable news,” and since then media has developed significantly.
“Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.
Media technology has made communication easier throughout history. Now a days, children are expected to have a general understanding of the various technologies available to us. The internet is arguably one of the most effective tools in media for communication tools such as e-mail, Skype, Facebook etc., have brought people closer together. However, some may conclude that certain types of media can hinder face-to-face communication and therefore can result in complications like identity fraud. Following are the impacts of media on the types of communication; 1.
People have built up their relationship with information that they essential for their life by the used of media and media has been used to convey the news to all over the world. As everyone knows that newspaper is the first media that appear in the world but then it had been replaced by radio in the year of
They may include television, radio, internet, fax, CD-ROM, DVD, and other media that require electricity or digital encoding of information. The term of electronic media is often used differently than the print media. The electronic media is a technological device that can replace paper media that we use to this day, the technology also has the advantage of paper media that we use as the technology easy to use and can make the work more quickly, and also do not spend a technological device a lot of work if we have built up with a lot. Anywhere electronic media is easy to get there and available for everywhere. Electronic media can be stated as the main source of information for us and for all the people in this world.
TOPIC IS: Impact of print media and an electronic media on social development. 1-media a- (print media) b- (electronic media) What is Media? A communication channel is for the dissemination of news, entertainment, education, data or promotional information. Media includes every broadcast and narrowcasting medium such as newspapers, magazines, television, radio, billboards, direct mail, telephone, fax and Internet. The media is multiple media and can take the plural or singular verbs depending on the desired sensation.
Media has been always an important aspect in our lives even when it was not as developed as it is today, and it plays a crucial role in our social and academic life. According to the information and the news that media produce to us every day, it has made many changes in our life. Thanks to those news and information, media has given us the chance to give our views; developing our knowledge, it gave us the chance of changing our minds, and also the opportunity to communicate with different population from overall the world. The new technological devices took a big part in developing and increasing communication among people. The concept of media was always creating problems in the world and people think that has more negative effects than the positives one, but we cannot ignore that it has changed our life and it has an importance part in society.