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Fan Influence In Movies

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Why do we go to the movie theaters and buy a ticket to a movie? Why are people entertained by movies? Why are some movies remade? Why are some movies part of a series and some are standalone? Why do creators spend money to make movies? Movies are vital to our society’s sense of entertainment. The movie production companies make a lot of money, but they also provide a platform for people to express their ideas in a film. However, many movie companies decide to churn out movies that are underperforming. As of recently, many remakes of old movies and sequels have lacked the rich content that movies need to succeed. Many movies that performed well at the box office decades ago are getting a sequel. Somehow, these movies do not live up to the expectations …show more content…

For example, The Hangover had an overall 73 rating from acclaimed critics, but its sequels, The Hangover Part II and Part III got a 44 and a 30 respectively. But, sequels somehow earn a lot of money compared to original movies (Figure 1). Why are movie sequels bad and still make more money than other movies? There are a couple of causes such as fans, expectations, and marketing. First, fans of a certain movie can influence the production of many movies. Fan influence can reach the movie producer and creator in many ways like social media or just a big community demanding a follow-up movie. Fans have so much power in the movie industry because they can influence the ticket sales and how some movies are perceived. Admirers of such a movie can spread their likes and criticism on social media. According to Aaron Smith, the associate director of research on internet and technology issues at Pew Research center, over half of Facebook users have over two hundred friends. When some fans share trailers and other things about the movie to hype or criticize the movie, their friends will see it and possibly go buy tickets for the movie.

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