culture and commitment should be developed in an environment where leaders work to enlist people’s hearts, providing an image that is inherently qualitative and which may be best understood using qualitative methods. For example, it would be interesting and useful to conduct structured interviews with study participants to better understand their perceptions about their level of cultural perception and commitment to their organizations. This kind of research may lead to the discovery of additional precursors of
Lund (2003), Believes that it is this commitment that brings the collective attitude and feelings of working towards common objectives. He says that organizations can attain high productivity when its values are shared equitably by its employees. Accordingly, Robbins (2005), organization culture, through its standards, works as a way of channeling behaviors in to the right direction and shifting them from the undesired direction. This can well be conducted through selecting, recruiting and retaining workers who possess behaviors that best fit the values of the business organization (Hellriegel, D., & Slocum, J.
The overall community of people tend to relate to Nike as well established and a trust worthy brand. (Bedbury 2002) states in a study that “the brand idea is no longer confined just to packaged consumer products”. Many well known brands across the world holds a trademark or a signature with their entity. In terms of Nike, the ‘swoosh’ is the trademark that they use. The ‘swoosh’ used by Nike is so well established that even if it were seen with the brand ‘Nike’ written underneath it, it would automatically be associated with the brand Nike.
The goal of working strategically with brand image is to ensure that consumers hold strong and favorable associations of the brand in their minds the brand image typically consists of multiple concepts, perception, because the brand is perceived cognition, because that brand is cognitively evaluated; and finally attitude, because consumers after perceiving and evaluating what they perceive form attitudes about the brand. 3.2.8 Brand Loyalty Achieving a high degree of loyalty is an important goal in the branding process. Loyal consumers are valuable consumers because it is much more expensive to recruit new customers than nursing and keeping existing ones. Brands are important vehicles when building consumer loyalty as they provide recognizable fix points in the shopping
Understanding such aspects aid to the contributions of national culture in leading business organizations. For instance, companies may employ employees that are from societies promoting culture that is focusing primarily on the achievement end as they only recognize competition, materialism, and assertiveness. Such employees will enable the company to achieve its success because what they value most is success. Understanding the model makes it easy for an organization to know from which culture they should hire employees, as there are some cultures that do not promote organizations success. A real life example is that culture of achievement versus quality life has enabled many people to excel as they work on strategies that would make them succeed.
Hur, Ahn, and Kim (2011) conducted a study and their results indicated that brand communities contributed to brand loyalty. Another study backs this up further by Stokburger (2010) says that a strong brand community can also effect brand satisfaction and consumer advocacy and overall are an instrument that helps strengthen the consumer brand relationship. It is clear that brands play a vital role in developing the identity of these groups (Swaminathan 2007). Members therefore have a stronger connection to the brand. This connection to the brand and brand community can often lead to behaviour that shows the devotion and loyalty to the
The strategic planning and ongoing management for a destination will contribute to the continuous improvement and success of a tourism destination. A wide range of research has been undertaken into the best practice of tourism organizations and destinations around the region. According to Hudson (2016), the first important factor to consider in the success of a tourist destination is the environment. Architecture, cleanliness, beauty and a unique appearance are all components of environment of a place, and each is integral to creating the right appearance. Presentation of a place visually is perhaps another thing to consider in creating a successful tourist destination, as people will judge a destination in a matter of seconds upon arrival.
According to Harvey (2001), sponsorship does not only influence a consumer's perception of a product but it also increases brand awareness by exposing it to as many potential customers as possible. The altering of the brand arises when the product is linked to a sport team or even, said Gwinner (1997). The image of the brand rests essentially on the representations which are made for it, that’s why sponsorship appears to offer important fallouts. Indeed, companies has the purpose to attract the sympathy of their prospects but also to be capable to keep their customers. In France, sport sponsorship appears for the first time in 1881.
It guides decision making, values, thinking patterns and behaviour in the business world. Every country is different from one another and has unique regional and national characteristics. If any future foreign business deal or partnership were to be a success, it would centre on the awareness and respect for those characteristics of culture. When culture is addressed properly it can aggressively build magnificent cross cultural business relations but if they are ignored and not thought of as being anything important, the lack of cultural awareness can lead to a breakdown in the communication process and thus hampering business relationships. Cultural differences will have a direct impact on the chance to succeed at International Business and improving the level of knowledge of international cultural difference in business can help in building international competencies as well as enabling competitive
Imploring the global alliance strategies is a way to maintain superiority in the global market. Global competition is what drives global alliances and can improve the marketing strategy of an international organization. The basic term is “if you can’t beat them, join them”. Seeing beyond the comfort of a national border has made globalization a corner stone of the 21st century workforce. When leaders can identify appropriate behaviors in relation to the host country then they can provide the example for other employees in the same area.