Chinese culture is an independent culture system with its own national characteristics. As far as I know, Chinese culture has been injected lots of fresh energy, such as the new styles of wedding, kinds of western festivals are being more popular and so on. Globalization makes the whole world become much closer, which creates a good condition for Chinese culture to bring in and use the essence of all kinds of culture for reference. At the same time, China has also been eager to participate in the international community in various manners to strengthen its international standing and portray itself as a peaceful rising power. ( Lee, F. F., Zhou, H., Chin-chuan, L., Wan-Ying, L., & Yao, M. 2009) Second, globalization makes it possible for Chinese culture to be melted in the global culture.
This will give the brand name fresh mountain spring water a more natural touch and an honest approach to the product, which will make the product more appealing to the customers. “A brand creates perceived value for consumers through its personality in a way that makes it stand out from other similar products” (Mróz-Gorgoń, 2016, pg. 117). Scientific research, have said that there are chemicals present in most foods and beverages and is high in diet in recent years. Therefore, having the new brand name fresh mountain spring for a bottled water is more of a natural taste and an honest approach will attract more people to the
USING ITS ECOMAGINATION: GE Ecomagination offers products that significantly improve customers' operating performance and environmental performance. Ecomagination helped GE in building its business by increasing the awareness of how the company is using renewable energy and reducing carbon emissions. The Ecomagination portfolio has grown from 17 products to more than 80 today, with revenues reaching $17 billion in 2008, an increase of 21% over 2007 which shows the effectiveness of the GE program THE NEW MEANING OF CLEAN: METHOD While cleaning products contain dangerous chemicals, Method was able to make safe and effective home and personal cleaning products which are made from natural ingredients such as soy, coconut and palm oils. The packaging of
How to Get Maximum Benefits of Green Tea Within Budget Plag check... Green Tea has become a very popular health drink in the western countries as well as in India. Apart from being a refreshing drink it is consumed more for the health benefits. The brew has managed to grab a place in the pantry of most kitchens. It has even started replacing the traditional white and black tea in many Indian families. The rich, high antioxidants concentration in Japanese green tea is responsible to impart the health advantages and help you stay young and healthy.
Secondly the growing demand of healthy products requires coca cola to come up with more brands of healthy juices, tea, and coffee. For example they can introduce the green tea (Haru Green tea) worldwide. The benefits of green tea are enormous and this is a possible strategy to divert the attention from sugary drinks. 1.6 Conclusion The conclusion to this analysis can be that, The Coca Cola Company values its customers as it has continuously worked on innovating and producing its products, providing customers with a variety of beverages they can choose from. They have held a top position in the market because they have invested a lot in marketing and advertising their products.
Transfer and Development of Chinese Traditional Culture Chinese traditional culture is formed and developed since the old days of China, which is stable and wonderful. As the valuable treasure of great China, it possesses the wits of China nation and the great history treasure of China is passed down from one generation to one generation. For the past thousands of years history, Chinese culture has its unique features and can give us modern generation more energy and power to lead our life. It affects our current life with its powerful tradition and with the push of economic tiding, tradition culture is facing much severe crises. However, to undertake the value of China tradition and keep it, pass it to our next generation is the necesssity
At the same time, the number of older people increased in the population. Moreover, public health measures and quarantine measures for contagious diseases as well as individual personal hygiene as families income rises also plays a pivotal role in controlling these diseases as germ theory of diseases has become more widely nowadays. Other than that, other important factors that are equally important in increasing the life span of population is the betterment in the knowledge about the needs of balanced diet and nutrition as well as living a healthy lifestyle for a better standard of living in their life. The reduction in the poverty rates of households in Malaysia also contributes to better health care of societies. The government also expanded the taxation-based public health care delivery system to provide access to comprehensive affordable
Unilever has accounted for a considerable part in the shampoo market. In the 1990s and early 2000s, Unilever developed rapidly and its revenues and sales increased in China. However, in recent years, the development of Unilever was stuck for many reasons, such as the sluggish economy, the competition from other brands like Procter & Gamble and L’Oreal, and the problems existing in Unilever. Unilever is making efforts to expanding its market shares and it cooperates with Alibaba to promote the e-commerce. In order to help Unilever with its further development, the marketing department of Unilever requested this study, which investigates and evaluates the current marketing strategies of Unilever in China, highlights the problems existing in its marketing, and provides some suggestions for improvement.
This targeted consumer is targeted for Chinese consumers due to theirs purchase behaviours is to improve the quality of their life and secured them with the long term health care products. This type of consumer will buy the products regularly just for their daily life. The second major target market of Hockhua Tonic Company is for those who, on average, are more health conscious. This targeted consumer normally is old folks and those patient who suffering the health issues and theirs purchase behaviours is just for
With the developing of economy, people began to pursue a better life after solving the problem of food and clothing. Especially, during the time of SARS, Amway’s health food was pursued by consumers. In addition to, Amway has setup a manufacturing plant in many countries such as India, Vietnam and so on. The population of India gives better opportunity for company to receive more profit because the cost of product low. Besides, company name itself gives belief so that the customers are loyalty to the company brand.