Analyzing Sushi Zanmai's New Media Strategy

“New media is a means of mass communication using digital technologic such as Internet.” (Oxford Dictionaries n.d.) Nowadays, new media has been widely used in many areas. Industry is one of the areas that used new media strategy to run their business. Before the emergence of new media, company uses traditional media is the main strategy that used to help company to create, publish and distribute products. Today, most of companies start to use new media integrate with traditional media to operate their business in order to bring improvement. This integrated revolution aim to help company improve their business operation in the department of marketing, human resources, operation and logistics. Through research, we found that Sushi Zanmai has

Most of the companies use social media as a part of recruitment strategy to reach the potential employees. In this case, Sushi Zanmai recruits employees through its official websites. It brings conveniences to company hired employees by publicizing job openings and refer the background of a recruit form to confirm candidates are qualified with company position. Moreover, according to Human Resources MBA (n.d.), human resources can efficiency announce the significant and latest information to a large group of employee at once. According to Lauby (2010), in another example, the human resources representative of SmithGroup, Mike Kohn, has stated that social media help him to expand his human resources network, increase awareness of company and find potential talents that suitable to SmithGroup’s company. Besides, Victoria Millian, a human resources executive of H&M, stated that social media enable human resources department to stay connected with former employees such as public relations department and marketing department. In a result, we can see that the new media strategy has successfully applied to

Companies can cultivate their marketing, procurement to improve streamline operations. In this case, Sushi Zanmai has provided franchise application form on its official website, which can brings conveniences to those who are interest to buy a franchise. Also, they can run their business in a more efficient way. According to Vitez (n.d.), social media help businesses to run their operations much faster. Social media is a new communication forms that used by company when processing business information and financial. For example, company may use business websites to interact with their customers, allow customers to view the information and products of the company. Besides, company cannot directly sell goods and services to consumers and need a middleman when using traditional media. With the help of new media, company can set up websites to sell products and ways of future business sales. In this case, Sushi Zanmai promotes the new taste of sushi directly on its official website instead of hired a middleman. According to Hendricks (2010), due to the growth of new media, many companies start to change their operation by using new media strategy. Therefore, company need to allocate business processes are stay abreast with new media and fits it into the organization current