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The Importance Of News Media

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News media is the change maker of mind of society and world

News media is a tremendous source of information for individuals as well as society. In an associated society, media are the shared stories modulated over the diverse connections available to its participants. Every well-connected society shares a decent variety of strings and will utilize a scope of various media sorts accessible to them to trade news, set up and keep up associations and set up history (cited in Brody F.,2006). Using news media, people’s attitudes and habits can be changed. every one of us have mixed up or, on the other hand wrong ideas about different disease like HIV/AIDS. Many of us think that by touching people suffering from these diseases we would be infected. …show more content…

Journalistic power is one of the most effective and creative power for bringing about necessary change. McCombs (2002) described the power of the news media is to set a nation’s agenda, to draw attention to focus on a few key public issues through immense and well-documented influence. He also mentioned that, agenda setting is “Not only do people acquire factual information about public affairs from the news media, readers and viewers also learn how much importance to attach to a topic on the basis of the emphasis placed on it in the news” (McCombs, 2002, P. 1). This agenda setting gives the space to think about it and emphasis the priority of news and information which leads the mind of people. On the other hand, if news media sets wrong agenda it also creates wrong influence towards wrong agenda. As a result, people divided themselves by news and showing hatred to others. One of the duties of journalism is to include complexity, refusing the denial of reality in the affirmation that “there is nothing to understand” on the pretext that terrorists are “barbarians, full stop.” The essential rules of journalistic ethics cover this duty in the independent pursuit of …show more content…

Because one of the role of news media is playing mediator role between the public and other world. Holding public trust on specific news media is the main task because who trust them will be prepared to wait for their latest version. In fact, news organization might use reliable sources to check whether a hastily prepared item by a competitor has any truth in it. As McCombs (2002), point out the role of mediator as what we know about the world is largely based on what the media decide to tell us. He stated that, “the result of this mediated view of the world is that the priorities of the media strongly influence the priorities of the public; Elements prominent on the media agenda become prominent in the public mind” (McCombs, 2002, P. 2). When elites spoke, journalists listened and recorded the information, distilled it, and passed it on to the public for their consumption. The public is not smart enough to comprehend confused, political issues. Furthermore, the public is too consumed with their daily lives to care about complex public policy. Therefore, the public needed someone to interpret the decisions or concerns of the elite to make the information plain and simple. At that time news media shows the way what actually need to

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