Benefits of Social Media What are social media? And why we need social media? Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. We need social media because is developed dramatically in the last decade to become a significant part of people’s daily life. Moreover, social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
Social media connect people worldwide, and become most incredible technology in this global era because it is proved to be very useful for us in so many field. Social media is changing the world, we use it for every part of our lives, work, studies, and relationship every day. Beside all of this positive impacts, there are also negative impacts from social media. Social media makes some people introvert. Some people more prefer to talk with their phone with social media than face to face with other people.
An important aspect of the social media sites is the degree at which users share the news channeled to them by the media houses. It is estimated that half of the social media users have shared new stories, videos, and images received from media houses (Tobias, 2011, p.34). In fact, studies indicate that social media has passed television and radio stations as the main source of news for the young people (Shirky, 2011, p.26). Apart from news, social media also creates other forms of awareness among the people of the world (Hansen, Shneiderman & Smith, 2010, p.33). For instance, some organizations use social media sites as the route to spread awareness on health, social and political issues.
Social media, it has become somewhat of a staple for modern life. It is used on a daily basis, often more than 5-10 times daily in the younger generations. Though social media not only is being accessed in the modern world but also in the developing world. Social media connects the world, and ultimately truly globalizes us as a people. As history has shown us social media has been used in disaster relief, armed conflicts and political uprisings.
The phenomenon of social media has affected the lives of people in the society all over the world in such a way that with passage of time, use of social media in various dimensions has increased considerably (Trusov et al 2009). Kaplan and Haenlein (2010) in their studies on social media presence in today’s context showed that social media can be talked in two concepts consisting of Web 2.0 and user generated content. While Web 2.0 became popular in 2004 showing the way in which software developers and web users started using World Wide Web and where content is shared by the users in a collaborative manner. Examples of applications that belong to the Web 2.0 group are all the blogs, wikis and collaborative projects. Apart from Web 2.0 the use of term social media was popularized in 2005 to explain and summarize the variety of media content that has been created and is available to the people.
Abstract The emergence of social media has led to the rapid increase of its usage amongst the consumers around the world. This has increased the usage of social media for adoption of tactics such as public relations by many professionals. Since this new form of communication is spreading and growing at such a fast pace, it has become crucial to thoroughly analyze the impact social media has on the overall performance of the practice of public relations. Introduction According to a study by TeamLease, a human resource service company, employees spend more than 32 percent of their time on social media every day. Social Media has now become a major part of the everyday life for a majority of online Indians.
Social media allows an individual to be aware of the surroundings, but at the same time it makes the person care less with the people nearby. News and updates from different people and places are posted on social media sites. It is a good advantage of media, however too much attachment may lead to negative behaviour causing a person to care more on what’s happening on far places and people rather than those that surrounds
Social media is defined as an online service, platform or site that focuses on building and reflecting of social networks or social relations among people who share interest or activities. Some famous sites are Facebook, Twitter, Instagram and YouTube. The generalization of the internet makes us live conveniently and fast. We live in time where communication is possible without having to exert so much effort. We live in the time where social media is the main medium of communication.
The Social Effects of Social Media With technology advancing, the world of interactions via internet progresses daily as well. Every week there is a new way to connect with people, such as Snapchat, Instagram, Twitter, and of course Facebook. As convenient as all these social media platforms can be, a standard on these platforms has been established. Instead of connection and expression, individuals are concerned with the status they feel their social media brings them. As time goes on, social media seems to be unraveling itself as a cool, yet controversial system of expression.
Since social media is a platform of sharing information to an audience, the information posted by users and gathered by an audience may be the cause of its affect on social relationships. The information are networked everywhere and can be accessed by your personal audience, followers, friends, and even random strangers (Quist 2004). Under Social media is social networking, one of the most-used forms of social media. Social networking websites have usually the same content, a profile, collection of pictures, biography, etc. of the user.