ipl-logo

Analyze The Factors That Influence The Effectiveness Of Online Advertising

841 Words4 Pages

The advancement of technology like internet access influenced most of the people to use their mobile devices to get information. The rise of new media has changed the way of business operations as they are using affordable budget to do online advertising. In other words, internet advertisement is one of the most important marketing tools because it is a cost effective and efficient to expand the business. Online advertisement is defined as the purpose of transferring a marketing message to consumers in order to attract and influence them to purchase a product or service (Ashraf & Mohammed, 2012).
Different online advertisements on the website have their own characteristic such as font, content, color, format, size and others. Some online advertisement also included video, text, sound clip or a combination of these. Marketers should consider these important factors to create a quality advertisement that can affect their consumers purchase decision and increase the sales (Ashraf & Mohammed, 2012). There are different type of online advertising such as sponsors advertising, pop-up advertisements, commercial sites advertising, banners advertising and so on (Tchai, 2011).
Online advertising is getting important nowadays because it reaches huge target audience and less expensive than the traditional advertising such as …show more content…

For example, many of consumers have been influenced and they have move to the new media platforms such as Facebook, YouTube, Twitter, Instagram and so on. According to Digital Statshot reports, the worldwide social media users reached 2 billion in 2014 which is a massive growth. From here, we can see that the consumer preferences and decision have changed and this is an opportunity for online advertisement because it facilitates information seeking, purchase intentions and decision

Show More
Related

  • 94fifty Basketball Marketing Plan

    686 Words  | 3 Pages

    Marketing Plan: Social Media Social media, in today’s business world, represents a vital role in how consumers research, learn about, make decisions, and share information about products and services. Studies show that about 60 percent of consumers’ research before buying through multiple sources online and learn about specific brands or retailers through social media sites. (Hazan, & Wagener, 2013). The emergence of the vast social media sites gives businesses an extensive marketing audience in building brand awareness over the web.

    Read More

  • Deceptive Advertising Examples

    1283 Words  | 6 Pages

    (Safko and Brake, pg.671) This quote from The Social Media Bible demonstrates how powerful of a tool social media has become in the advertising world. Social media is the most innovative platform used by the marketing sector to date. With its savvy set of technologies and tools, that can be easily integrated into our existing marketing strategies. This is surely the most ground-breaking, effective tactic in connecting with potential customers and prospects.

    Read More

  • Sainsbury's Social Media Case Study

    2692 Words  | 11 Pages

    Researches of the past years shows- In Europe and America over 80% of teens and young adults are using social media of different types. Soft drink giant Coca-Cola is already integrating Facebook as a part of their marketing plans with 20 million of Facebook fans. Those kinds of changes indicate to significance of social media marketing for present world.

    Read More

  • The Elaboration Likelihood Model

    1014 Words  | 5 Pages

    If one is able to cope with the dissonance, at the same time can make a choice faster. 2.2. Visual presentation of an Advertisement with Regard to Its Persuasive Potential Advertisement, as previously investigated, has to draw one’s attention and promote particular product. Amid this feature, the essence of advertising is visual communication. As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement.

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

    Read More

  • Evaluate Marketing Techniques

    169 Words  | 1 Pages

    D1 – EVALUATE THE EFFECTIVENESS OF THE USE OF TECHNIQUES IN MARKETING PRODUCTS IN ONE ORGANIZATION. I will now evaluate the effectiveness of the used in marketing products in Coffee House. MARKET PENETRATION - Coffee House use market penetration technique to market their products to existing target market. As the name suggest, Coffee House is a coffee house and they provide their product in cheap price. MARKET DEVELOPMENT - Coffee House does not yet use this technique.

    Read More

  • Essay On Targeted Advertising

    1377 Words  | 6 Pages

    Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

    Read More

  • Evaluative Techniques Used In My Two Newspaper Advertising

    417 Words  | 2 Pages

    The specific approach I used in my two newspaper ads was promotional pull. My advertisements motivate customers to seek out BlackBerry, I advertised within in a mass media. Both newspaper ads have an informational/rational appeal. It focuses on the consumer’s practical, functional and utilitarian need for the product, in addition, to emphasize its features. My objective is to persuade the target audience to buy the brand because it is the best available and does a better job than our competitors in meeting the consumers’ needs.

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

    Read More

  • Does Social Media Positive Impact On Society

    820 Words  | 4 Pages

    Does social media have a positive impact on society Social media, a form of electronic communication channel which is useful for sharing information, pictures, personal texts, ideas, is one of the most popular technologies today. However, in recent years, the question of whether social media is a positive or negative trend has been raised. Although some people argue that social media has a negative impact on society, I believe that social media is beneficial for society in a number of ways. Firstly, social media makes communication a lot easier than before. In the past, most people used phones and letters for communicating with others; they were not an effective way of communication because they were time consuming and not instant.

    Read More

  • Marketing Communication In Cadbury

    3178 Words  | 13 Pages

    The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for

    Read More

  • Digital Marketing Essay

    853 Words  | 4 Pages

    Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing 's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

    Read More

  • Advantages Of Marketing Communication Mix

    3247 Words  | 13 Pages

    Online Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    2.1.2 Basic elements of word of mouth: • Educating persons about your products and services. • Identifying persons most likely to share their opinions. • Providing tools and instruments that make it easier to share information. •

    Read More

More about Analyze The Factors That Influence The Effectiveness Of Online Advertising

Open Document