ipl-logo

Online Marketing Impact On The Environment

1942 Words8 Pages

Over the past decades the internet and especially social media platforms have been becoming increasingly popular and important as they can be used to connect people, to communicate and to look for and share information in a matter of seconds (Anderson & Rainie 2014). They are now a major part of almost everyone's life that it is essentially impossible to imagine a life without them. Many companies are aware of that and as a consequence, they have started to promote and advertise their goods and services with the help of online marketing in order to raise their profit (Naik & Peters 2009). This includes ad banners, video ads and search engine and social media marketing. Despite being seemingly advantagous, there is an ongoing debate between …show more content…

Instead, online marketing requires almost nothing but an internet connection, good content and knowledge on how to successfully sell one’s products. This also allows spontaneous and unplanned changes. So if the company spots a mistake or receives criticism, they can quickly adjust and customize their banner ads or post entry on social media. Moreover, online marketers are able to appeal to specific target groups by retargeting, a method working with the internet user’s previous browser history (Bleier & Eisenbeiss 2015). This information can be used to the marketers‘ advantage meaning that potential purchasers are only shown advertisements of products they have searched for in the past instead of things they might have no interest in (Lambrecht & Tucker 2013). Companies and businesses hope that this will increase the chance of them purchasing the product and thus becoming their customers and …show more content…

Both have their advantages and disadvantages and they are able to compensate one another’s weaknesses. For example, when some traditional advertisements fail to have a global impact due to their restricted area, online marketing can be seen internationally. Therefore, marketers will maximize their company’s advertising presence and essentially reach out to every person in the world which supports improving the brand’s awareness and recognition. Though when online marketing is met with suspicion because of the dangers that are brought with the internet’s risk of scamming, traditional marketing can built trust through personal contact. So instead of relying on one method marketers should combine them both because only united can marketing be really powerful and

Show More
Related

  • 1920s Good Or Bad Essay

    609 Words  | 3 Pages

    Advertisers linked products with qualities associated with the modern era and more at the

    Read More

  • Ethos Pathos Logos

    1750 Words  | 7 Pages

    Many advertisements have all different types of purposes, especially ones that

    Read More

  • Summary Of Kid Kustomers By Eric Schlosser

    238 Words  | 1 Pages

    The goal of many advertisements is to give children a “specific reason to ask for the product” in order to convince their parents that they need it. James U. McNeal, author of Kids As Customers,

    Read More

  • Hum 186 Social Media Paper

    677 Words  | 3 Pages

    When social media first was created amongst the internet big companies like Pepsi, Taco bell or IBM never had social media accounts. It was not until the improvement amongst the internet within smart phones that made people become “internet streaming connoisseurs”. Resulting in people always having their face glued to their smartphone screens using social media apps, surfing the web or just streaming videos. Eventually once big companies created social media accounts to promote their material and keep tabs on their consumer’s interest within their brands the advantage of social media emerges.

    Read More

  • Rosetta Stone Ethos Pathos Logos

    803 Words  | 4 Pages

    The effect that this has on a viewer of the advertisement is trust in what they are about to tell you. All the customer reviews also establish a bandwagon appeal and make it appear that

    Read More

  • Revolutionary New Insoles Combine Five Forms Of Conscience By Onion

    1222 Words  | 5 Pages

    Throughout history, many individuals have had the need of accessing anything that has piqued their interest. Corporations now provide a way for individuals to buy products that match their interest. Simply developing a product does not give one a chance to be successful in selling them. Some products may have competition while on the other hand, the product may not be interesting to begin with. However, advertising is what generally makes a product be either successful or a failure.

    Read More

  • Schlosser's Fast Food Nation

    452 Words  | 2 Pages

    Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.

    Read More

  • Sainsbury's Social Media Case Study

    2692 Words  | 11 Pages

    What could this research shed light on? This research will explain positive as well as few negative impact of social media marketing. Example of recent social media marketing mishaps will be included to protect any type of incidents. Overall, it will examine the importance of social media marketing & how it can enhance the consumer

    Read More

  • Snicker Bar Adverts

    616 Words  | 3 Pages

    Numerous TV promotions have interesting way of grabbing the attention of their audience. For most, this consist of presenting something that the individual can relate to. Most of them also keep their advertisement simple by displaying the advertisement and explaining why one would need it. Commercials sole purpose is to benefit the audience and persuade them to purchase their product. A recent addition from the Ebony magazine featured a Snicker Bar Advertisement.

    Read More

  • Sustainable Marketing

    1839 Words  | 8 Pages

    INTRODUCTION This critical review examines an article on a new era of sustainable marketing written by Marek Seretny and Alexksandra Seretny. The purpose of this article is to create rapid create value for customers through socially, environmentally and ethical responsibility actions. Although authors have criticism that some marketing practices harm individual’s consumers and imposing excess frustrated aggressive consumer with obstructive way, his article relates important and significant social responsibility by building sustainability relationship with consumers. This paper will also review the summary of the story as well as their main arguments, and will evaluate the quality of writing and focus on any areas of weakness within the story.

    Read More

  • Impact Of E Commerce On Consumer Behaviour

    1462 Words  | 6 Pages

    Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

    Read More

  • Digital Marketing Literature Review

    3693 Words  | 15 Pages

    Literature Review on “Digital marketing strategy use to influence children” Abstract: This literature review focus on digital marketing, advertising to children and use of digital device. While many new marketing technique are being developed using the internet and digital devices as communication tools, little literature will consider the implications for children in-depth. Partly because the field of digital marketing is growing so rapidly, and partly because children use of the internet is increasing so fast and at the young age, much of the academic literature struggle to keep up with new trend what literature does exist trends to be highly critical, but is not necessarily based on sound search that looks at the real world of children’s

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

  • Advantages Of Marketing Communication Mix

    3247 Words  | 13 Pages

    Online Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy

    Read More

More about Online Marketing Impact On The Environment

Open Document