The Importance Of Online Shopping Behavior

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E-commerce plays vital role in the fulfillment of demands and needs of today’s smart consumer. Variety of products is available on single click on website. Because of internet penetration numbers of consumers are prefer online shopping and this number is increasing every day. Combination of E-commerce and internet era results in large number of online buyer. Online shopping is not only covering electronic items, cloths, jewelry items but also it is covering grocery products; it is resulting in shift of consumer preference from traditional buying from local stores or mall to online grocery store shopping. This research is focusing on required attributes of online grocery items, attitudinal aspects of consumers’ effecting on their buying behavior…show more content…
With the help of eight different facets like anytime online shopping, easy to place order etc. researcher concluded the researcher and concluded that respondents were not agree that placing a purchase order require less time, even respondents were not satisfied with home delivery. (Noor 2011) An empirical study on the online grocery shopping has been done by researcher. Theory of planned behavior is mentioned in the paper. This research is divided in three parts; first is about attitude construct, second is subjective norms construct and final is perceived behavioral control constructs. Theory of planned behavior is applicable to understand the behavioral intention of consumer while shopping online. (Randive 2015). E-commerce is an emerging aspect of Indian economy. As numbers of people are using mobile phone and internet it is effecting on number of online buyer. There are several benefits of online grocery shopping, it consist that online shopping can be done from remote area, during free time of lunch break one complete online shopping, it is also advantageous for them who do not have car, Cash on delivery, free shipping etc. and these are certain parameters because of which people prefer online shopping (Sharma 2015) There are five different e-grocery business models, it includes integrated model, the third party shipper model, the drop shipping model, the…show more content…
Primary data is collected from 100 respondents of Aurangabad city with the help of structured questionnaire. Random sampling method used for selecting respondents. For better understanding of data and analysis of data ANOVA test is used. MS Excel is used for data analysis. Focal point of this study is to assess the impact of various attributes of online grocery store on the fulfillment of expectations of consumer from purchasing, one more component of this research is to understand attitudinal aspects’ and its effect on consumes’ buying preference and finally researcher worked for understanding negative features of shopping from mall and its effect on shopping decision of
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