INTRODUCTION 1.1 INTRODUCTION TO THE ONLINE GROCERY SHOPPING INDUSTRY Growing interest by consumers to point and click their way through nearly all aspects of daily life has fueled the Internet economy to develop services and sell products online even in areas that were once the sole domain of traditional businesses, such as grocery stores and pharmacies. Businesses that sell consumer products online have been coined as “e-retailers” and as “e-grocers” in the case of online grocery retailers. Some of the reasons why an increasing number of consumers buy groceries online are common to all Internet purchases, including better prices, larger selection, convenience, and time savings. Home delivery of items purchased online is appealing to those
Since then, the online shopping industry has been blooming because of large amount of online customers. The reasons for online shopping to become so popular is that it is a very convenient way to buy goods or services for customers who do not have the time or resources to go to an actual shop or a store. Moreover, it consumes less time because there is no queue as well as less cost. Online shopping lets you buy from any vendor, any time, from anywhere in the world. As much as online shopping has great pros, it comes with its fair cons too.
Some analysts have states that it is difficult to tell apart online shopping from in-store retailing because virtual marketing campaigns have often attracted foot-traffic into physical stores. Further, some stores sell their products online, but the customers have to visit a store to pick such product; blurring the distinction between the two forms of shopping (Hortaçsu, 2015). This work highlights the rise of online shopping, and how it has impacted the retail industry. Online-Shopping Online retailing is one of the emerging trends in the industry; many retailers are trying to adapt. The main reason for this development has been the easy access to the internet, and the fact that most people use smartphones; the latter being the most significant factor.
Online Shopping: A study and analysis on Customer awareness and impact in Pune area. Abstract: Now a day Internet has a become need and important part of daily life, and companies understand that the internet has meditator or shopping channel between customers which is an existing customer or new customer. Online shopping is recent development and process in the field of E-Business technology and in future online shopping will be going to be high level in the world. Online shopping system has become a new trend of technology nowadays. This paper analyses customer awareness of online shopping and analyzes impacts of online shopping usage with reference to Pune area.
So, we also save payment gateway processing feed on the other hand. Furthermore, we get the payments immediately in case of delivery. Marketing The most important advantage is with online grocery business is big giants like flipkart, amazon, snapdeal etc. are not in competition with us as we are delivering groceries locally and much more cheaply and faster than them. We can market our service in local newspaper, classifieds, pamphlets, SMS, hoardings, door to door campaigns etc.
The purpose of this research is to check that why and how people are being motivated towards online shopping and does this motivation leads to the help businesses to expand and generate more revenues. With the help of many of the sources it is clear that the people are being motivated towards online shopping due to technological advancements and to spend lesser time on shopping. Technology has taken over. Everything is done using a machine even people have preferred shopping online. The trend is growing too fast increasing revenues from the online retailing.
The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global appearance. Lots of companies nowadays use the Internet to convey, communicate, promote and spread the information to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the internet not only to buy the product online but also to compare prices, product features and after sale service facilities. After compared the price they will choose the one which is more suitable and reasonable. Consumer can get more detailed information and choices to compare product and price, more choice, convenience, easier to find anything online.
With the development of the Internet the concept of E-commerce and E-business became more and more popular. The term of E-commerce was first introduced by Turban et al. (2002). After that the concept of the online shopping as a separate process became more accepted. Nowadays there is a growing competition between physical stores and online e-commerce stores.
Dr. Sunanya Khurana and Ms. Baljinder Kaur (2015) in their research found that e-commerce and e-marketing are mostly influenced by demographic and psychographic factors. Online marketers now know that who are shopping online, what are their preferences, how consumers gets information and use it to buy online products. Most influential factors of online shopping are convenience, ease of use, security cost saving and time saving. Educated and younger age consumers are the most important shopper online. Marketers have to modify their online marketing strategies according to the consumers likes and dislikes.
Online trust: Lack of trust is one of the most frequently cited reasons not shopping on the Internet ( Le and Turban,2001) But generally speaking it depends on customer perception whether they trust a particular site and its product and services. Hence the frequency of online shopping also depends on whether they trust a particular site or not. People are different in there nature and thoughts, some kind of people trust online dealing some kind of people are in fear of online dealing. Trust carry a lot of points examples- trust about the same product size quantity weight and security etc. Delivery time: The product ordered by the customer in online shopping takes a minimum of three to seven days to deliver the product to the customer.