When deal with online shopping, it is undeniable that the basic understanding of proper procedures to carry out online transaction through several use of technologies and the methods shall be clear (Baek et al., 2006). Generally, there is interrelationship in between familiarity and trust. For instance, long-term online transaction of the customers with familiar online sellers will increase their level of trustworthy on them, since this long term activity aid in gaining and accumulating the customers’ experiences and knowledge from their past successful deals with particular online sellers (Gefen, 2000). Besides that, Metzger (2006) pointed out that frequent Internet users are highly aware of online risk. According to Chen and Li (2009), online …show more content…
For example, Jarvenpaa, Tractinsky and Vitale (2000) stated that reputation of online shopping has a positive impact on online trust. When the online shopping company has a good reputation, consumers enable to build higher on level trust from the online shopping. Next, the results confirmed that the perceived reputation has a significant effect on consumer trust in the online shopping context (Teo & Liu, 2007; Walczuch & Lundgren, 2004). Broutsou and Fitsilis (2012) point out that perceived reputation has a positive impact on consumers trust in the company as well as on purchasing intentions toward the company for new consumers. For example, new consumer perceives less risk in buying from online business because it can provide good service and high quality product for unknown online shop. For this study, understanding consumer’s perceived reputation in online business is important of internet purchaser’s trust on their purchasing intention. It is hypothesized …show more content…
Webpages of online shopping usually shown information with some interactive design attributes, included graphic, visual icons and picture. All these attributes create a user friendly store atmosphere. However, these attributes can be developed by the online seller to encourage consumer’s interest and purchase intention in online purchasing when consumers have an enjoyable online shopping experience (Menon & Khan, 2002; Szymanski & Hise, 2000). Therefore, when an online seller needs to achieve a higher level of trust from online shopping and encourage consumers to revisit, they should be created effective website design, contents and attractive features. For example, website quality has a positive effect on trust from online users in New Zealand (Corbitt, Thanasankit, & Yi, 2003). In the same way, Yousafzai, Pallister and Foxall (2005) found that website quality is strongly related with consumers trust from online shopping. Overall, understanding website quality in online purchase through online shopping is important of internet purchaser’s trust on their purchasing intention. It is hypothesized
Whitbread is an international company headquartered in Dunstable. The major industry the company is involved into is hospitality with different subsidiary companies. The history of Whitbread started in 1742, when Samuel Whitbread founded the company. Initially, the company focused on purpose-built mass-production breweries. However, the modern Whitbread, as the world knows it today, was founded in 2001, when the owners sold all breweries and focused on hotel and restaurant industries.
Have you ever gone online to buy something and ended up purchasing more than what you expected? There is a science to how the online websites get your attention to purchase the latest styles. Every season the websites need to find new and creative ways to solicit these items. Often times an online store will have special offers, coupon codes and free shipping to draw the consumer in. In this essay I will talk about what the online stores do to encourage consuming behavior.
3. Empathy Empathy means to understand. In the context of reputation repairs, it is the actions taken to show their stakeholders that they are caring for them. The key to showing empathy is to look at the situation from their stakeholder’s perspective. This helps Tesco to gain a better understanding of what they are thinking and feeling about the situation.
When you do business on the World Wide Web there are many things that make up what you do and how your perform your job. It is extremely important for all business men and women of the internet to gain reputability and credibility, and maintain it for as long as they are doing business. Retaining credibility is important in the offline and online worlds, but many home business professionals and work-from-home women and men will tell you that it's even more important in the online world because most of the time face-to-face contact is not initiated. What is Credibility?
Abstract : Many factors determine the success of an e-commerce business like the location of launch, products, customer trust and satisfaction, good customer retention etc. Although a plethora of research has determined that there is no one particular way that ensures whether an e-commerce business will be a success or not. The purpose of this study is to understand the Indian market for a particular type of product, understand the demand and scope of the product in a niche segment. Also to elucidate the concepts of customer loyalty and various aspects of customer satisfaction and customer trust.
Excellent design is one of the most effective ways to set your ecommerce business apart. Not only because visuals are an integral part of appealing to the human desire to shop, but because great design works to replicate the tactile and customer-focused aspects of the brick and mortar shopping experience that are too often missing in online retail. While the in-person aspects of shopping are no longer present online, there is still a lot that design can do to ensure that customers feel informed, impressed, and well taken-care-of when making a purchase on your site.
This information provided by the e-retailers is trusted blindly by the consumer. Moreover trust is a connection which is forged over multiple encounters and not just one. This directs designers to another issue on consistency. Having a consistent method of service and customer grievance redressal will strengthen the bonds of trust thus improve satisfaction. Trust and satisfaction are interrelated, as trust among customer increases the chance for being dissatisfied reduces.
ABSTRACT Purpose-Founded on the trust theory, the purpose of this paper is to observe examine the attitude and opinion of trustworthiness and trust in users. Further, it describes the beliefs of various factors like competence, integrity, shared values, benevolence, trustworthiness and trust. Methodology- The paper represents an empirical study conducted on a sample of 255 respondents from college students. The data has been collected through a well-structured questionnaire via direct communication to the college students.
If individuals are concerned over the misuse of the privacy of personal information that is going to negatively affect the attitude of online purchases. H4: Confidence in the preservation of personal privacy a positive effect on attitudes toward online purchases. Trust in the Internet is a positive belief of the individual that the internet is a reliable means to settle personal affairs in general Thus, the trust has a positive effect on attitudes. H5: Confidence internet positive effect on attitudes toward online purchasing
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Marketing uses trust to attract consumers to a certain product. Through trust, companies gain customer loyalty, which helps strengthen their brand value. Using it, however, has its disadvantages.
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year.