Forecasting future growth of online shopping, marketers are making changes in their marketing strategies and trying to capture future market. The online shopping is gaining greater importance in metropolitan and big cities as well as in various foreign countries. The Economic Times in one of their article published that when you buy a product or a service over the internet, instead of going to a traditional store in the market, it is called online shopping. Globally, online shopping has gained wide importance because of its benefit of convenience as well as save of time. People can buy any product from home only without pain of going to stores.
Buyers can attain information regarding the different products, services, and brands working in the market through the internet. Moreover, because of online marketing, customer now have much information about the same products that are offered by different brand due to which probability of switching has increased (Verhoef, et al., 2009). Therefore, it is important for all the organisations to determine the online marketing strategy that would work best with their functions and would have positive impact on the purchasing decision of customers. This research study is considered as significant because it would help Tesco in analysing the method through which they could influence the Purchasing decision of customers. Moreover, they would also come to know about the strategies that would work best with their business (Bray, et al.,
BRIDGEWATER ENGINEERING COMPANY ASSIGNMENT NO: 04 Computer and its vast technology raise and grab our attention to think globally and use this technology for the betterment of the business and spread on international platform. By using this technology we create value to our business through effective low cost and just in time product supply strategies and helps to explore our supplier and increase number of customer all around the world. In this case Bridge Engineering, a company which manufacture and sell heavy duty machine. But due to increasing competitiveness in world market they should also need to internet connectivity to deal with their customer and seller. Now a days mostly every suppliers dealing through internet with the companies
Advantages and Disadvantages of Online shopping Once the internet was up and running for everyone, people started experimenting with it. Nowadays we see the results of other people’s experiments. We have communication tools, educational tools, entertainment tool, and much more. Furthermore, one extremely convenient service rose to the top of how people use the internet. That service we are talking about is shopping online.
Purchasing power : There is a positive correlation between person’s income and his purchasing power thus more income means more purchasing power which results in frequent buying. List advantages of operating online: Advantage How will you leverage the advantage? Easy access to the market there are many websites available for sellers which helps them to sell their product online within a short period of time such as eBay, Amazon and so on. Potential for quick growth it is easy to obtain a high rate of returns in short time with the help of e-sales with the use of good digital market strategy. Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village.
We need to be careful when we are buying things online, make sure that the websites are authentic. This season is not just about getting offers from the big enterprises and shopping malls. It is the right time for the felonious people to fetch the confidential details of the customers who do online shopping. There are millions of mobile applications available for the E commerce websites. People have started to shop online with the help of these mobile apps.
Online shopping Online shopping is better than conventional shopping. What are your views ? The Internet has revolutionized the way we do our shopping. The businessman regards the Internet as a modern effective tool for business transactions. Online shopping is the act of purchasing products or services over the Internet.
The E-commerce is facilitating several opportunities for businesses all over the world. Online shopping is becoming a refined experience because digital consumers are keen to explore abundant shopping choices that various eCommerce platforms offer. Today, digital consumers mainly rely on various digital platforms to research about their products, find information, compare prices, and make the right buying decision. This means now it becoming very important for companies to understand their consumers, their buying behavior, and to engage them for a long time. Futurism Technologies Pvt.
Introduction Nowadays, online shopping had become one of the essential and crucial parts in our daily environment. Therefore, it had become trend and also a phenomenon in many countries. Online shopping is a new trend that has been arising due to the internet advancement all over the world. Online shopping involves purchasing products or services over the internet. It is done through an online shop, e-shop, e-store, virtual store, web shop, internet shop or online store.
The Internet changed the tourism industry structure by changing the barriers to entry, decreasing switching costs, transforming the distribution channels, aiding price transparency and competition and enhancing production efficiency. The Internet also changed the rivalry structure in the industry and it enhanced the bargaining power of suppliers. Thanks to the Internet, buyers gained bargaining power because they now have instant access to information, they understand the market offers and conditions better and are constantly exposed to special offers. The business function that is mostly affected by ICT is marketing and distribution. Organisations that use the Internet as a marketing tool will gain advantages in cost reduction, revenue growth, marketing research and data base development, and customer retention.