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The Importance Of Online Tourism

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tourists’ sentimentalism towards tourism products after having used them. If a particular tourist grows complacent about specific tourism service or product (Dimitriades, Z., 2006) there is likelihood that he might repeat the re-purchase of the product. Interaction between tourists and online destination images (Ballantyne & Aitken, 2007; Morgan, 2011; Spilková & Fialova, 2013) bring about a two-way method of communication that can impact online tourists’ satisfaction to make decisions to travel. Proper use of online word of mouth to target online tourists’ satisfaction (Enright and Newton, 2005) can be encouraged by tourism managers through positive motivation previous visitors to destination to share a positive word of mouth. It is noticed that tourism is the fastest growing economy worldwide and tourism organizations rely on tourists to support their institution. Service quality in the tourism industry is to delight online tourists’ by exceeding their expectations (Mauria, A.G. & Minazzi, R. 2013) in order to impact their revisit behaviour. Based on above reasons the following hypothesis was formulated.
H1d: Online tourists’ satisfaction has a positive relationship with motivation to visit.

Literature Review
Information technology is widely used in the tourism industry and its impact on tourism activities has been noticed worldwide. Tourists provide online word of mouth through the information on the internet (Abou-shouk et al., 2012) after a previous visit to a

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