The Importance Of Oral Communication

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Oral communication includes a mixture of verbal, interpersonal and physical strategies needed to interact confidently and effectively to an audience. The planning stages of oral communication is very important. According to Cleary (2008) there are six stages in the planning of oral communication. Research (Hawaii.edu/gened/oc/oc_3) has shown that there are nine steps or stages to effective oral communication. More research (ctb.ku.edu/en/table/communication-plan/main) indicate that communicators should follow only eight steps for the planning for efficient communication. For the purpose of this academic essay we will focus on Sandra Cleary. Analysing the audience
Audience analysis is the process of examining information about your listeners. That analysis helps you to adapt your message so that your listeners will respond as you wish. In everyday conversations you adapt your message to your audience. When we analyze our audience, there are three ways to do this; demographic analysis, attitudinal analysis, and environmental analysis. Demographic Analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Attitudinal Analysis addresses the audience 's attitudes, beliefs, and values. Environmental Analysis is finding out things like the seating arrangement, the number of people likely to attend, and the room lighting. The way the seats are arranged will affect the audience 's response. It is also important to know how many people will be
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