In other words, communication is the process of passing information from a source to a receiver. When we communicate with another person, we seek to create common perception of feeling, attitudes, goals, desires, ideas, experiences, and so forth. The heart of communication is meaning (Wood, 1998). According to Schramm and Roberts2, communication means a process to share some orientation against a set of information signs. While Emery, Ault, and Ageel stated that communication as an art to convey the message, ideas, attitudes from one person to another person (Mansor Ahmad Saman, 1984).
First of all, communication plays an important role in controlling member behaviour due to the fact that organizations have hierarchies and formal guidelines that employees have to take into consideration. To be more precise, communication acts as a control function when employees respect their job description, obey the company policies or simply communicate a job-related complaint. Informal communication can also control behaviour. When work groups draw a member’s attention to his excessive involvement that may affect the others’ reputation, the member’s behaviour is informally communicated and controlled. Second of all, communication stimulates motivation by explaining to the employees what their responsibilities are, providing feedback on their performance, and rewarding them for desirable behaviour.
Almost four decades ago, Chester Barnard (1938) described the main taskof an executive as communication, "in an exhaustive theory or organization,communication would occupy a central place, because the structure, extensiveness,and scope of the organization are almost entirely determined by communicationtechniques." Thirty years later, Beckhard (1969) listed several variablesdirectly or indirectly related to communication as characteristics of a healthyorganization.Researchers (see e.g., Conrath, 1974; Goldhaber, 1974; Redding,1964, 1972; Roberts and O'Reilly, 1974) and practitioners (see e.g., Greenbaumand White, 1975; Haney, 1973) alike have agreed on the hmportance of communicationto organizations.Some have even called it "management's sacred cow. "(Higham,1953)As Roberts and O'Reilly (1973) have stated, "communication in one form oranother, occupies most of a manager's tine and possibly that of other workers. "It has even been said (Porter and Roberts, 1972) that "communication is every-where in organizations...that it is the 'water' that the organizational re-searcher 'fish' seem to discover
1.0 INTRODUCTION Communication is very important in our life. Communication is a tool with which we exercise our influence on others, bring out changes in our and others’ attitudes, motivate the people around us and establish and maintain relationships with them. Communication makes a major part of our active life and is a social activity. This social activity is pursued verbally through speech, reading and writing or non-verbally through body language. Though communication exists even among some species of animals, birds and insects, it is limited to certain noises like chirping and crying, or movements and is related to their instinctive needs like hunting, preying and mating.
Communication contains all inter-personal, inter-organizational, intra-personnel, intra-organizational, mutual, vertical and horizontal information passing and interaction. We can say, communication is the focus of all managerial decisions, actions and reactions. In an organization, information is the crux of communication. It is the most essential link between means and ends, which are great concern to management. It may be studied, analyzed, and stored for future reference; and summarized, and displayed, so that it may be at the centre of communication.
They must ensure that tactics are being implemented on time and as planned, and make any adjustments necessary to achieve this. • Assessment of effectiveness: An internal communication strategy requires continued assessment and updates. An assessment of communication between management and employees can help the organization to understand why communication is not as effective as it could be and should provide some clear signposts for action to redress the problems. Hardani (2012:186) identified three styles are very influenced by the personal style of communication. The style of communications divided into 3 styles which are the following: 1.
Introduction Communication is the interchange of ideas, opinions and information through written or spoken words, symbols, actions etc. For effective communication, the message must be understandable to both the sender and the receiver. It is impossible to run a business without an effective, successful and understandable communication. The communication might be both formal and informal. It can be written, verbal or visual.
The source is the place the message begins and is in charge of encoding the message, or relegates meaning to the message. Whoever receives the message that is being communicated is the receiver. As the receiver gets the sender's message they decode and interpret the meaning of the message then they respond by considering the message, they may likewise give feedback or take action. Whenever communication is occurring there is a message being conveyed, either verbally or nonverbally. There are various ways that the message can be transmitted.
Communication is the way toward sharing thoughts, data, and messages with others in a specific time and place. Communication incorporates composing and talking, and additionally nonverbal communication, (for example, gestures, body language, or facial expressions), visual communication (the utilization of pictures, for example, photography, film or video) and electronic communication (phone calls, Emails, TV, or satellite shows). Communication is a fundamental piece of individual life and is additionally imperative in business, educational institutes, and some other circumstances where individuals interact with each other. The significance of communication abilities can be seen when great, quality communication happens that avoids mistaken