Packaging: A Case Study

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(2014, chapter 2) between15th and 16th century mobility rouse significantly, and that created a need for shipping goods, that consequentially brought to the one of wrapping them in secure ways. That, (around 1550) was the moment when the first backdrop of packaging with the template we follow today started to appear, often taking the shape of a hand printing. But this is clearly not the end;effectively . When population had the chance to move faster everything started to move faster, and to do that in the healthier and safer way packaging played a fundamental role. (2013,chapter 1) Trade of goods over long distances, got stimulate by the introduction of 2 big means of transport: the railways and the steamships thanks which slowly shaping …show more content…

Also packaging helped and helps to prolong the life of the product and act as a barrier agains bacteria and similar.g This made of packaging a fundamental part of the production chain. However,(2011,pp12-16)The reasons why packaging design developed so much, although slowly ,are not only strictly related to protection and transportation of the goods. Packaging has become in the last centuries more and more of a way to differentiate the products from competitors’ ones;it is through packaging and aesthetics that companies try to establish their brand in people’s mind and, bringing “packaging design” to play a fundamental role in “marketing strategy”. The highest pick for the packaging design industry was reached in1930 when a lot of publications started promoting suppliers, designers and clients providing the best information about the growing field, and when even advertising companies started to provide packaging services. Moreover, it was a t that time that big companies, such as “Du Pont” for example decided that packaging needed its own development department constituted by experts,launching a new …show more content…

The first concerns about environment are not very old. Only in the last decades big industries, environmental entities and even single individuals have started to fight for a more sustainable design, which obviously in dudes packaging at first. (2007,pp 1)The problem however is that there is a general misconception about the topic:what is thought is that environmental protection will have a bad effect on economic growth but this isn’t true if sustainable development is achieved.Plus, source reduction does not only include reduction in the use of material, but includes as well the activities that increase product durability and reusability. Very often people tend to forget that what we can do in our daily life, can make all together a big difference . The problem with packaging is that we expect big industries to change the way they produce their goods and we want the governments to change the legislation, without even thinking that we could easily start ourselves changing the things.(2007,pp 21)In 1989 , United Nations Environment Program (UNEP) launched the term “cleaner production” as a response to the question of how to pro- duce in a sustainable manner : it focuses on the protection of natural resources and it involves a process of rethinking when it comes to making, either products

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