The Importance Of Persuasion

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Scholars have defined persuasion in different ways. According to communication scholars, “persuasion is a symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice” (Perloff, 2003). In short, persuasion is an act or process of presenting arguments to move, motivate, or change the audience. We see different forms of persuasion in our daily lives; from morning to night. When we are watching TV, we see people advertising their products to persuade their audience to buy their products. We persuade our families and friends that we should go out to eat, to go see a movie, and which film to see. Professors can persuade their students to go to graduate or professional school, and students may persuade their professors to accept an assignment late, to change a grade, or to take an examination early. However, most of us have never thought about just how much of our lives are influenced by persuasion—that persuasion pervades our lives by thinking about the activities that make up our daily lives. Last week, we had an activity where it requires us the use of persuasion. In our Got Talent activity, we were asked to convince the audience and justify as to why we deserve to get the role we are playing by laying out facts about ourselves and proving them that we are the right choice for that role by showing off our disparate personalities, skills and

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